The promise of web content management is to enable the ongoing maintenance and optimization of a website. The worlds of marketing optimization and CMS are quickly colliding backed by vendor consolidation , integrated product suites , and more sophisticated end user adoption. I recently wrote an article...

Those who know me often get stuck listening to me wax poetic on the value of web analytics. It’s no secret the Mythbusters are bullish on using analytics to improve the user experience and CMS deployment. But with all the talk about metrics, it’s encouraging to hear actual examples of how...