Every Site a Unique Snowflake: Content Management Platform Proliferation

By John EckmanContent Management's Greatest Hits

Working with Higher Education clients, I'm constantly reminded of the problem of platform proliferation. Every school, department, college, lab, faculty member, research institution, club, organization, program, library, and building needs its own unique content management platform, brand, and experience. In the land of higher education,…

Selling CMS vs. Doing CMS

By Jeff CramStrategy, Vendor Selection

After my presentation at eduWeb on CMS survival, one of the marketers I respect on the CMS vendor side was the first to give me feedback. “Well, you scared the crap out of them,” he offered up. Not exactly the glowing praise I was hoping…

CMS survival in higher education

By Jeff CramEvents

I spent the last two days at eduWeb in Boston talking to higher education marketers and giving a presentation on content management survival inside EDU. The slides from my talk are below. Content Management Survival In Higher Education from Connective DX We know that getting…