What the Election Can Teach Us About Content Strategy
Everybody wants to be a part of this moment in history. Everyone wants to say they were, in part, responsible for changing -- or maintaining -- what we are so collectively proud of calling our home. Considering the motivations and social obligations that drive people…
Every Site a Unique Snowflake: Content Management Platform Proliferation
Working with Higher Education clients, I'm constantly reminded of the problem of platform proliferation. Every school, department, college, lab, faculty member, research institution, club, organization, program, library, and building needs its own unique content management platform, brand, and experience. In the land of higher education,…
The Biggest Reason Organizations Struggle with CMS
One of the most common questions I get about web content management is "how much ongoing investment is required after the platform launches?" This is a difficult question to answer since the role of digital and CMS are so different inside each organization. However, I…
Why do CMS platforms long for the big time?
One could argue that most CMS platforms start relatively simple: constrained to specific use cases, content types, usage patterns, and markets. Then they begin to grow, adding complexity as they do but also gaining in power. (Of course some start out rather complex and get…
Delivering Results: The State of Content Management
This weekend I was honored to keynote DrupalCampCT in New Haven on the Yale University campus. I titled the session "Delivering Results: The State of Content Management and the Opportunity for Drupal." Rather than focus in very deeply on Drupal itself I tried to give…
The Most Exciting 32 Minutes in Content Strategy
When the day comes the CMS Myth opens a Mythbusting Hall of Fame, I’m pretty sure Karen McGrane is a first ballot inductee lock. Karen is a consistently smart voice in the world of content strategy, user experience and technology. If the Kentucky Derby can be…
Selling CMS vs. Doing CMS
After my presentation at eduWeb on CMS survival, one of the marketers I respect on the CMS vendor side was the first to give me feedback. “Well, you scared the crap out of them,” he offered up. Not exactly the glowing praise I was hoping…
Wrestling with web governance and the seven-legged octopus
I stumbled into Percussion’s Recharge Lounge walking the vendor gauntlet at eduWeb in Boston last week. In a refreshing twist, the CMS vendor ditched the traditional trade show get-up and invited attendees to jot down their greatest web challenge on an oversized whiteboard (pictured above: Photo…
CMS survival in higher education
I spent the last two days at eduWeb in Boston talking to higher education marketers and giving a presentation on content management survival inside EDU. The slides from my talk are below. Content Management Survival In Higher Education from Connective DX We know that getting…
Love the One You’re With
Stephen Still's 1970 debut self-titled solo album brings us another entry in Content Management's Greatest Hits: Love the One You're With. According to wikipedia Stills got the line from Billy Preston and got his permission to build a song around it. It also featured prominently…