Customer Experience Management is Getting Real

By Jeff CramUncategorized

I'm here at the Digital Pulse Summit watching Randy Woods of Non Linear Creations talk about real-life customer experience management and digital marketing case studies. Seeing Randy speak many times over the years on the "CMS circuit," I've always appreciated his talks being grounded in…

The CMS Workflow Myth

By John EckmanContent, Events

(Originally posted to the Confab Events Blog: The CMS Workflow Myth. I will be speaking at Confab Higher Ed in Atlanta in November) Why do we call it workflow when it generally prevents work from flowing? If there were a Rube Goldberg prize for “significant complexity…

The Worst CMS Salesperson in the World

By Jeff CramVendor Selection

I have the good fortune of talking with many organizations in the early stages of evaluating web content management systems and planning complex projects to implement and manage these new platforms. In most cases, these companies are talking to multiple vendors and consultants at once…