Content Strategy and Content Marketing Myths and Musings
Earlier this month, the Content Strategy Forum published an article of epic proportions (12 contributors from 7 countries) to provide a definitive look at the work of the content strategist and content marketer. Major kudos to Kelly Harbaugh for facilitating the creation of this mammoth…
Farewell, Editorially
With a heavy heart, the team here at the CMS Myth bids farewell to Editorially. You have provided us with a collaborative, seamless, and effortless way to create elegant ‘web ready’ content and you will be missed. Editorially improved the content author experience while simultaneously…
Are you publishing quality content?
Perhaps it’s because the Winter Olympics started this week, but I've been thinking a lot lately about high performance and quality. Naturally, this leads me to our constant obsession here at the CMS Myth: Making web content management work. It’s no secret that our perspective…
The role of web content management in an exploding marketing technology landscape
Scott Brinker recently published the third version of his incredibly useful Marketing Technology Landscape Supergraphic plotting 947 vendors in 43 categories across six classes in a single infographic (pictured below). Scott, who blogs at Chiefmartec.com, has been an influential thinker (if not the influential thinker)…
Harvard University’s Mike Petroff on building more sustainable content management platforms
Harvard University Digital Content Strategist Mike Petroff gave a fantastic interview last fall with Jeff Eaton on the podcast Insert Content Here. Mike works across social, content and analytics to help support Harvard's digital strategy and communications from within the central Public Affairs and Communications department. The interview dives…
Redefining success for web CMS project teams
It’s been about two weeks since I was fortunate enough to share the stage with Hilary Marsh while presenting our thoughts and ideas about content strategy as it relates to CMS projects at the 2013 Gilbane Conference. The deck from our talk is available on…
How Marriott is Rethinking Content Delivery Across 70 Countries and 3,800 Hotels
How does one of the world’s largest hospitality groups approach rethinking its global digital experience and content strategy? That’s precisely the question Marriott International’s Meghan Walsh asked in her keynote presentation at Gilbane 2013. In her role as Senior Director of eCommerce Platform System Management…
When Will End Users Overwhelmingly Love Their CMS?
Wrapping up day one at Gilbane 2013 I’m at a fun session called “Stump the Content Management Consultant” where the audience submits tough questions and three CMS consultants try to answer. The catch – they can’t listen to the other answers and the audience votes…
Best Bets at Gilbane 2013: Which Sessions I’ll be Attending
I’m here at Gilbane 2013 in Boston’s burgeoning Innovation District to hear about future of web content management. Thanks to my “Mythbuster” credentials, Gilbane was nice enough to provide me a press pass and I’ll try to live up to the role by blogging and…
The Web is Made of People: ConfabEDU 2013
We've often said at the CMS Myth that the hard parts of content management aren't about technology but are about people, processes, and priorities. That's perhaps especially true in Higher Education, where the number of audiences, sites, goals and stakeholders makes every decision complex, and…