One of the sessions I eagerly anticipated at this week’s DrupalCon was Acquia‘s Jay Batson speaking on “Assembling a Drupal Web Experience Management Powerhouse.” Web Experience Management (sometimes also called Customer Experience Management, or Customer Engagement Management) is clearly one of the major trends in the Web CMS world in 2012. Major CMS platforms in [...]
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Defining success, implementing analytics technology and optimizing the site all factor into CMS success.