From the category archives:

Vendor Selection

The web is the hub for marketing and content management plays a critical role in making it all work. From SEO, to landing pages to marketing optimization, a smart CMS can make all the difference.

Ready to find a new web CMS?

The CMS-focused website Fierce Content Management asked me this month to write up my 2010 advice for finding a web content management system. (Hat-tip to FierceCM editor Ron Miller for inviting me to contribute; his site and newsletter are must-reads for anyone tuned into content management.)
My advice rolled up several of the key ideas [...]

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The sweet spot for WCM services

Web content management implementations require a careful blend of skills to succeed. But what should you look for in an external WCM services provider? We see three core disciplines necessary for success — User experience strategy, marketing enablement and enterprise IT.
What’s more, the sweet spot for a good partner lies in the intersection of these [...]

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Who will provide your business social apps?

The emergence of social media apps for business, a.k.a. Social Business Software (collaborate, chat, follow, feeds) is turning into an exercise in convergence, as in: where will your social media apps converge with your other content-centric apps?
The larger question is quickly becoming: who will (or should) eventually provide your social media tools and applications? Your [...]

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Gilbane Boston 09: Focus on Content, Collaboration and Customers

In the CMS world, December on the horizon also means the Gilbane Content Management Conference is coming quickly to Boston. And, we’re proud to say, The CMS Myth is an official media sponsor for the December 1-3 event at the Westin Copley Hotel.
Myth followers are entitled to a $200 event discount; simply use [...]

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In CMS agency search, are you commodity shopper or strategic investor?

The web content management consulting game can be rough and tumble for both the CMS service provider and client.  Speaking from an agency perspective, we see two very different types of organizations seeking CMS services – let’s call them the commodity shopper and the strategic investor.
If it sounds as if it’s all about price, it’s [...]

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Two Years On: Still Puncturing Myths & Taking Names

We started the CMS Myth two years ago, riding into the Boston Gilbane Content Management Conference wearing our white hats, guns blazing (sort of), and raising the alarm against an epidemic of poorly planned and ultimately failed web content management projects.
That’s pretty much been our focus for the past 24 months: take the combined 50+ [...]

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Does your CMS fit?

This article was originally published as part of our ISITE Insight newsletter (delivered every full moon). Since it’s especially relevant to our CMS Myth readers, we’d love to hear what you think.
Searching for the perfect web content management system can be a long and bewildering journey. One littered with hundreds of vendors, aggressive sales tactics, confusing [...]

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Get your CMS vendor off their script!

In the last month I have talked to a lot of people at the beginning of a CMS selection process.  For the most part these are relatively informal discussions to provide high level guidance and some help about next steps.  I typically get these calls after the first round of product demos and people are [...]

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What’s happening with mid-market CMS vendors in 2009?

In general, the Mythbusters are keen on the mid-market web content management space – always looking for those smart solutions that are feature rich, flexible and cost effective all in one (a tall order I know).
We’ve seen CMS success stories with organizations that can grow into (and with) a mid-market solution. Or conversely, enterprise organizations [...]

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Why switch to a commercial CMS product?

Over the years I have run across an amazing variety of custom and consultingware CMS platforms installed with clients.  One question I get asked almost everytime is should they switch to a commerical CMS product.  Now I know there is an appeal of having something tailor made to your organization, but does that really outweigh the potential issues [...]

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