From the category archives:

User Experience

Defining success, implementing analytics technology and optimizing the site all factor into CMS success.

Gilbane Must-See: Molding the Customer Experience with CMS

The Gilbane San Francisco conference hits this week, offering two days of innovation and inspiration for content management and marketing pros. Here at the CMS Myth we’re thrilled again to be a Gilbane media sponsor.
But we’re even more excited for our ISITE Design colleague Melissa Casburn, our director of user experience and a UX visionary, [...]

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CMS World Evolves at Gilbane San Francisco

Content management technology, evolving and morphing continually over the past decade, shows no signs of slowing down. (It’s like they say about the weather here in New England: give it a few minutes and it’ll change.)
You need either a CMS Sherpa to guide you through the morass of products, pitches, platforms and promises – or [...]

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The Three P’s Changing the Face of Online Content

The Pew Research Center’s Project for Excellence in Journalism is out with fresh survey data on how Americans consume their news.
The findings have big implications for any organization for which content management and content strategy play a role in supporting, interacting with and delivering information to customers. Read: this has tentacles that reach far beyond [...]

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Two Years On: Still Puncturing Myths & Taking Names

We started the CMS Myth two years ago, riding into the Boston Gilbane Content Management Conference wearing our white hats, guns blazing (sort of), and raising the alarm against an epidemic of poorly planned and ultimately failed web content management projects.
That’s pretty much been our focus for the past 24 months: take the combined 50+ [...]

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Why metadata matters

Metadata may not be terribly exciting, but it’s a business-critical part of making your organization work on the web.  Sadly very few organizations invest in it, let alone understand it.
The way you organize, store and categorize information matters.  It matters a lot.
After all, most organizations (and websites) are in the information services business. It’s all [...]

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Now driving CMS adoption: Customer experience

In those annual surveys about business technology purchasing plans, “web content management” invariably appears at or near the top of the “gonna buy” list. And so it appears to be the same again in 2009. One indicator: A recent Forrester report says web content management purchases will continue to grow this year despite a bad [...]

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The Content Building Blocks of Web Content Management

Planning a content management driven website requires a rigorous look at the underlying content. Proper planning in the early phases of the project can ensure a content architecture that is flexible and scales with your website. This can also significantly reduce the complexity of the implementation by identifying the common elements that can be reused.
Let’s look [...]

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Shifting from Content Management to Content Delivery

Delivering great web experiences has always been the end goal of implementing a web content management system. CMS vendors, however, have historically only gotten you part of the way there.
As vendors look to differentiate and provide more value, they are scurrying to deliver more ‘out of the box’ tools to deliver content and better overall [...]

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Is Your Content Really King?

So I am a technology guy and as the 'technology guy' it is somewhat out of character for me to get up on a soapbox about content  So what horrific crime has been committed against content that a self professed geek would care to blog to the world about it?  Neglect. Yes you heard me [...]

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