From the category archives:

Technology

The web is the hub for marketing and content management plays a critical role in making it all work. From SEO, to landing pages to marketing optimization, a smart CMS can make all the difference.

Ready to find a new web CMS?

The CMS-focused website Fierce Content Management asked me this month to write up my 2010 advice for finding a web content management system. (Hat-tip to FierceCM editor Ron Miller for inviting me to contribute; his site and newsletter are must-reads for anyone tuned into content management.)
My advice rolled up several of the key ideas [...]

Read the full article

Who will provide your business social apps?

The emergence of social media apps for business, a.k.a. Social Business Software (collaborate, chat, follow, feeds) is turning into an exercise in convergence, as in: where will your social media apps converge with your other content-centric apps?
The larger question is quickly becoming: who will (or should) eventually provide your social media tools and applications? Your [...]

Read the full article

Gilbane Boston 09: Focus on Content, Collaboration and Customers

In the CMS world, December on the horizon also means the Gilbane Content Management Conference is coming quickly to Boston. And, we’re proud to say, The CMS Myth is an official media sponsor for the December 1-3 event at the Westin Copley Hotel.
Myth followers are entitled to a $200 event discount; simply use [...]

Read the full article

Two Years On: Still Puncturing Myths & Taking Names

We started the CMS Myth two years ago, riding into the Boston Gilbane Content Management Conference wearing our white hats, guns blazing (sort of), and raising the alarm against an epidemic of poorly planned and ultimately failed web content management projects.
That’s pretty much been our focus for the past 24 months: take the combined 50+ [...]

Read the full article

Professional Services: Do you know what you are really buying?

Professional services are the other half of any CMS implementation, but could the services company you selected pass the same scrutiny your CMS endured during its selection process?  From some of the implementations I have walked into I would say the answer would be a resounding NO.   For every CMS platforms out there, there [...]

Read the full article

Should you throw out the CMS or just the implementation?

Most organizations we talk to are often looking at their second or third CMS implementation, so by no means are they strangers to the promise of web content management.  But almost half the time the specific CMS has nothing to do with problems that are prompting them to start looking for a new one.  In these [...]

Read the full article

Duck and Cover: Avoiding Drive-by CMS Implementations

Although it’s not quite an epidemic (yet), we’re encountering examples of a problematic trend that fits squarely into CMS Myth. We suspect it’s only going to grow, so fair warning.
We term it ‘drive-by CMS implementations.’ It’s a trend in which third-party web agencies and tech shops doing CMS projects, well… leave a trail of smoke [...]

Read the full article

WYSIWYG Overload

I had the privilege of presenting alongside Danny Young at the Gilbane CMS show here in Boston this week. Danny is the Manager of e-Business Development for ESAB Holdings.
One nugget from his talk was a recommendation on how to increase end user adoption on CMS implementations. We've all seen the embedded WYSIWYG editors grow [...]

Read the full article