From the category archives:

Strategy

Strategic planning can make or break a web content management project, but what does that really mean?

In CMS agency search, are you commodity shopper or strategic investor?

The web content management consulting game can be rough and tumble for both the CMS service provider and client.  Speaking from an agency perspective, we see two very different types of organizations seeking CMS services – let’s call them the commodity shopper and the strategic investor.
If it sounds as if it’s all about price, it’s [...]

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CMS Marketing Suites: Sweeter in 2010?

With 2010 closing in, here’s one Web content management trend bound to make our predictions list for next year: You will tire of CMS vendors trying to sell you on their integrated marketing suites.
It’s easy to see the future when it’s happening now. This week alone, I count at least three CMS vendors pitching webinars, [...]

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Two Years On: Still Puncturing Myths & Taking Names

We started the CMS Myth two years ago, riding into the Boston Gilbane Content Management Conference wearing our white hats, guns blazing (sort of), and raising the alarm against an epidemic of poorly planned and ultimately failed web content management projects.
That’s pretty much been our focus for the past 24 months: take the combined 50+ [...]

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Is Your CMS Project a Dead Monkey?

Attempting to do a precise time and cost estimate at the very beginning of a CMS project can be a difficult if not a bad thing.  These type of estimates can come back to bite you, and they can bite hard.
At the heart of the problem statement is that someone—a client, a boss, a procurement [...]

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Is interest in content management declining?

It feels like content management is alive and well, but a quick look at Google Trends indicates that search demand for content management has been on a steady decline over the last five years.
According to Google, search interest for  “content management” is down roughly 75% from five years ago.


A similar trend is apparent for “web content [...]

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Are you shaving the bear?

Reading Seth Godin’s Bear Shaving post yesterday, I couldn’t help but think of the CMS Myth.
As Seth explains, bear shaving is “the effort we take to deal with the symptoms of the problem instead of addressing the case of the problem.”  As in shaving a bear to deal with global warming.
This rings especially [...]

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Three types of web content management projects

Web content management projects come in all shapes and sizes. Each requires a different approach and mindset to be successful.
We’ve identified three primary types of web content management projects. Consider this a starting point to determine how to right size the approach to a CMS project. Each type requires different staffing, planning, [...]

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Measure Twice, Cut Once with Web CMS

Carpenters, of all people, have a great saying, one that everyone responsible for a CMS project should tattoo on their forearm, or at least write on their office wall in big red letters:  “Measure twice, cut once.” It’s just four simple words, but oh-so-rich in wisdom and rife with pragmatism.
Precision matters to carpenters. So [...]

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How Many People Does it Take to Screw in a Content Management System?

I was in a meeting last week where someone remarked that he thought web development has become too specialized. Meaning  that us agency types may be over complicating projects by having ultra-specialized roles that create awkward handoffs, increase project costs and result in less efficient processes.
I’m the first to agree with limiting the number of cooks [...]

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Pragmatic CMS Advice to Build On

On the eve of the CM Pros Summit and the Gilbane Conference on Content Management (both in Boston this week) here are a few bits of foundational advice from The CMS Myth. If you find yourself right now within 100 miles of a web CMS implementation project, consider this a quick reality check for you [...]

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