From the category archives:

Strategy

The Mythbusters are going to where the CMS action is to bring you reporting from the field.

What Ben Franklin Can Teach Us About Web CMS

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Philadelphia is a city dominated by the memory of Benjamin Franklin. Statues, memorials, tourist stops – seemingly everything in town honors this notable Founding Father. (The rest? That’s reserved mostly for the Philly cheesesteak.)
At the UPenn Wharton UI Conference I attended in late July (Big Ben founded UPenn, too) Franklin spoke from the hereafter to [...]

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Gilbane Must-See: Molding the Customer Experience with CMS

The Gilbane San Francisco conference hits this week, offering two days of innovation and inspiration for content management and marketing pros. Here at the CMS Myth we’re thrilled again to be a Gilbane media sponsor.
But we’re even more excited for our ISITE Design colleague Melissa Casburn, our director of user experience and a UX visionary, [...]

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CMS World Evolves at Gilbane San Francisco

Content management technology, evolving and morphing continually over the past decade, shows no signs of slowing down. (It’s like they say about the weather here in New England: give it a few minutes and it’ll change.)
You need either a CMS Sherpa to guide you through the morass of products, pitches, platforms and promises – or [...]

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Is CMS the Jan Brady of the C-Suite?

Organizations working toward web content management success often struggle with a management disconnect. CxOs are too busy driving the business to care about the nuts and bolts of the web or how it’s all governed. Meanwhile, folks in the trenches – marketing, IT, brand people – are doing heroic work, but often without the upper [...]

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The Three P’s Changing the Face of Online Content

The Pew Research Center’s Project for Excellence in Journalism is out with fresh survey data on how Americans consume their news.
The findings have big implications for any organization for which content management and content strategy play a role in supporting, interacting with and delivering information to customers. Read: this has tentacles that reach far beyond [...]

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Ready to find a new web CMS?

The CMS-focused website Fierce Content Management asked me this month to write up my 2010 advice for finding a web content management system. (Hat-tip to FierceCM editor Ron Miller for inviting me to contribute; his site and newsletter are must-reads for anyone tuned into content management.)
My advice rolled up several of the key ideas [...]

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Our Department is Different!

If you’ve been through an enterprise CMS rollout, you’re probably familiar with these four simple words.
“Our department is different!”
This is a common and legitimate response from groups used to managing their own websites. They argue that their needs are so specific there is little chance a common template can work.
After all, while the CMS adds [...]

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2010 web strategy survey

As you wrangle those 2010 budgets and plot CMS world domination, it’s a good time to reevaluate your overall web strategy.  How are you prioritizing initiatives? Are budgets increasing? How effective were your 2009 efforts? What are new areas of investment?
We’re putting together our second annual Web Strategy Report in partnership with ISITE Design.
Take part [...]

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Q&A: An interview with Susan Parker from Mass.gov

We were fortunate to catch up with Susan Parker at Gilbane’s 2009 Content Management conference in Boston this week.
Susan is the Director of Mass.gov and is responsible for managing the State of Massachusetts’ online strategy in connecting more than 150 different state agencies, departments and services into a unified online experience. In short, both a [...]

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Gilbane Boston 09: Focus on Content, Collaboration and Customers

In the CMS world, December on the horizon also means the Gilbane Content Management Conference is coming quickly to Boston. And, we’re proud to say, The CMS Myth is an official media sponsor for the December 1-3 event at the Westin Copley Hotel.
Myth followers are entitled to a $200 event discount; simply use [...]

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