From the category archives:

Strategy

We're beyond the web 2.0 hype and looking at how content management is evolving to drive social organizations.

The Three P’s Changing the Face of Online Content

The Pew Research Center’s Project for Excellence in Journalism is out with fresh survey data on how Americans consume their news.
The findings have big implications for any organization for which content management and content strategy play a role in supporting, interacting with and delivering information to customers. Read: this has tentacles that reach far beyond [...]

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Ready to find a new web CMS?

The CMS-focused website Fierce Content Management asked me this month to write up my 2010 advice for finding a web content management system. (Hat-tip to FierceCM editor Ron Miller for inviting me to contribute; his site and newsletter are must-reads for anyone tuned into content management.)
My advice rolled up several of the key ideas [...]

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Our Department is Different!

If you’ve been through an enterprise CMS rollout, you’re probably familiar with these four simple words.
“Our department is different!”
This is a common and legitimate response from groups used to managing their own websites. They argue that their needs are so specific there is little chance a common template can work.
After all, while the CMS adds [...]

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2010 web strategy survey

As you wrangle those 2010 budgets and plot CMS world domination, it’s a good time to reevaluate your overall web strategy.  How are you prioritizing initiatives? Are budgets increasing? How effective were your 2009 efforts? What are new areas of investment?
We’re putting together our second annual Web Strategy Report in partnership with ISITE Design.
Take part [...]

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Q&A: An interview with Susan Parker from Mass.gov

We were fortunate to catch up with Susan Parker at Gilbane’s 2009 Content Management conference in Boston this week.
Susan is the Director of Mass.gov and is responsible for managing the State of Massachusetts’ online strategy in connecting more than 150 different state agencies, departments and services into a unified online experience. In short, both a [...]

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Gilbane Boston 09: Focus on Content, Collaboration and Customers

In the CMS world, December on the horizon also means the Gilbane Content Management Conference is coming quickly to Boston. And, we’re proud to say, The CMS Myth is an official media sponsor for the December 1-3 event at the Westin Copley Hotel.
Myth followers are entitled to a $200 event discount; simply use [...]

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In CMS agency search, are you commodity shopper or strategic investor?

The web content management consulting game can be rough and tumble for both the CMS service provider and client.  Speaking from an agency perspective, we see two very different types of organizations seeking CMS services – let’s call them the commodity shopper and the strategic investor.
If it sounds as if it’s all about price, it’s [...]

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CMS Marketing Suites: Sweeter in 2010?

With 2010 closing in, here’s one Web content management trend bound to make our predictions list for next year: You will tire of CMS vendors trying to sell you on their integrated marketing suites.
It’s easy to see the future when it’s happening now. This week alone, I count at least three CMS vendors pitching webinars, [...]

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Two Years On: Still Puncturing Myths & Taking Names

We started the CMS Myth two years ago, riding into the Boston Gilbane Content Management Conference wearing our white hats, guns blazing (sort of), and raising the alarm against an epidemic of poorly planned and ultimately failed web content management projects.
That’s pretty much been our focus for the past 24 months: take the combined 50+ [...]

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Is Your CMS Project a Dead Monkey?

Attempting to do a precise time and cost estimate at the very beginning of a CMS project can be a difficult if not a bad thing.  These type of estimates can come back to bite you, and they can bite hard.
At the heart of the problem statement is that someone—a client, a boss, a procurement [...]

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