Strategy
Strategic planning can make or break a web content management project, but what does that really mean?
Can a magic formula help estimate your CMS project?
Myths about the overall costs of web content management are alive and well This week I got the age-old question from a vendor friend about…
What happens if your CMS succeeds?
The world of web content management is littered with stories of technology pain, failed projects, and unsatisfied end users. Those plans for digital transformation and…
Selecting a CMS is easy
Organizations often believe picking the right CMS is a difficult decision. This couldn’t be further from the truth—selecting a CMS is the easy part. It's…
The Real Reasons People Hate Their CMS
This post was originally published on Aug 29, 2013. Hating your CMS is so trendy these days you’d think it was 2008 all over again.…
The “Not My Job” Myth
Personalization. I’m sure you’ve been hearing about it for a while now. But are you doing it? Lots of organizations have struggled to really embrace…
The Inside Scoop on CMS at The New York Times
The publishing industry may be rethinking its business model, but this much we know — It’s dead serious about getting CMS right. The New York…
The Auto-Magic Content Migration Myth
Few elements of a rolling out a new CMS driven website or redesign are overlooked during planning as often as content migration. I think there…
The design and build myth
Conventional wisdom about CMS-driven redesign projects says there are two primary phases to the work. First you design it, and then you build it. The…
Content Strategy and Content Marketing Myths and Musings
Earlier this month, the Content Strategy Forum published an article of epic proportions (12 contributors from 7 countries) to provide a definitive look at the…
Harvard University’s Mike Petroff on building more sustainable content management platforms
Harvard University Digital Content Strategist Mike Petroff gave a fantastic interview last fall with Jeff Eaton on the podcast Insert Content Here. Mike works across social, content and analytics…