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Strategy

Strategic planning can make or break a web content management project, but what does that really mean?

Can a magic formula help estimate your CMS project?

By Jeff Cram • February 25th, 2016 • Strategy

Myths about the overall costs of web content management are alive and well This week I got the age-old question from a vendor friend about…

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What happens if your CMS succeeds?

By Jeff Cram • February 11th, 2016 • Strategy

The world of web content management is littered with stories of technology pain, failed projects, and unsatisfied end users. Those plans for digital transformation and…

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Selecting a CMS is easy

By Jeff Cram • June 1st, 2015 • Strategy

Organizations often believe picking the right CMS is a difficult decision. This couldn’t be further from the truth—selecting a CMS is the easy part. It's…

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The Real Reasons People Hate Their CMS

By Jeff Cram • April 1st, 2015 • Strategy, User Experience

This post was originally published on Aug 29, 2013. Hating your CMS is so trendy these days you’d think it was 2008 all over again.…

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The “Not My Job” Myth

By Meghan James • November 19th, 2014 • Strategy

Personalization. I’m sure you’ve been hearing about it for a while now. But are you doing it? Lots of organizations have struggled to really embrace…

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The Inside Scoop on CMS at The New York Times

By Jeff Cram • June 20th, 2014 • Strategy

The publishing industry may be rethinking its business model, but this much we know — It’s dead serious about getting CMS right. The New York…

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The Auto-Magic Content Migration Myth

By Jake DiMare • May 21st, 2014 • Content, Strategy, Technology

Few elements of a rolling out a new CMS driven website or redesign are overlooked during planning as often as content migration. I think there…

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The design and build myth

By Jeff Cram • March 14th, 2014 • Strategy

Conventional wisdom about CMS-driven redesign projects says there are two primary phases to the work. First you design it, and then you build it. The…

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Content Strategy and Content Marketing Myths and Musings

By Katie Del Angel • March 12th, 2014 • Marketing, Strategy

Earlier this month, the Content Strategy Forum published an article of epic proportions (12 contributors from 7 countries) to provide a definitive look at the…

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Harvard University’s Mike Petroff on building more sustainable content management platforms

By Jeff Cram • January 2nd, 2014 • Higher Education, Strategy

Harvard University Digital Content Strategist Mike Petroff gave a fantastic interview last fall with Jeff Eaton on the podcast Insert Content Here. Mike works across social, content and analytics…

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  2. Can a magic formula help estimate your CMS project?

  3. What happens if your CMS succeeds?

  4. Connecting the content model: personalization’s Rosetta Stone

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