From the category archives:

Marketing

The Mythbusters are going to where the CMS action is to bring you reporting from the field.

Gilbane Boston 09: Focus on Content, Collaboration and Customers

In the CMS world, December on the horizon also means the Gilbane Content Management Conference is coming quickly to Boston. And, we’re proud to say, The CMS Myth is an official media sponsor for the December 1-3 event at the Westin Copley Hotel. Myth followers are entitled to a $200 event discount; simply use code [...]

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CMS Marketing Suites: Sweeter in 2010?

With 2010 closing in, here’s one Web content management trend bound to make our predictions list for next year: You will tire of CMS vendors trying to sell you on their integrated marketing suites. It’s easy to see the future when it’s happening now. This week alone, I count at least three CMS vendors pitching [...]

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Two Years On: Still Puncturing Myths & Taking Names

We started the CMS Myth two years ago, riding into the Boston Gilbane Content Management Conference wearing our white hats, guns blazing (sort of), and raising the alarm against an epidemic of poorly planned and ultimately failed web content management projects. That’s pretty much been our focus for the past 24 months: take the combined [...]

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The intersection of web marketing and CMS

If we've said it once here at The CMS Myth blog we've said it twice: CMS is a technology, while content management is a discipline (hey, it's even a way of life  … for some people). Knowing the difference is especially relevant to web marketers, since they're the ones who need to fly the marketing flag and [...]

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Are CMS vendors selling to marketers or building for marketers?

Folks in the world of web content management can likely agree that marketers are taking more ownership of the web – if not total ownership in many cases. CMS vendors have largely made the shift to speak more directly to the needs of a marketer.This is happening with the website messaging, marketing-friendly feature lists and [...]

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Content Marketing: Become the Media

It’s the Web 2.0 Era where transparency and ‘non-selling’ rules the day – call it the era of ‘Un-marketing’ – so what’s a marketer to do? For more and more successful companies, killing them with content (good content!) is the answer. Today at Web Content 2008 here in Chicago, Joe Pulizzi at Junta 42 (prior profession: B2B/trade [...]

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Managing Website Optimization

The promise of web content management is to enable the ongoing maintenance and optimization of a website. The worlds of marketing optimization and CMS are quickly colliding backed by vendor consolidation, integrated product suites, and more sophisticated end user adoption. I recently wrote an article on the risks of optimization called Juicing the Brand. I [...]

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Getting Jiggy with Technorati

We're getting serious with this blog. So serious, we registered it with Technorati. Which requires you to post a link to your Technorati profile so you can "claim" it. Lookout world – here come the CMS Mythbusters.

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CMS and the Expanding e-Marketer’s Toolbox

There's no doubt that the Web's reach has made life more exciting  for online marketing pros. (Whether the job is harder or easier today… we'll leave for another time.) This is especially true if you have a hand in your organization's website, online strategy and execution. The tools of the e-marketer's trade have increased in sheer volume, [...]

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