Marketing
The web is the hub for marketing and content management plays a critical role in making it all work. From SEO, to landing pages to marketing optimization, a smart CMS can make all the difference.
Content Strategy and Content Marketing Myths and Musings
Earlier this month, the Content Strategy Forum published an article of epic proportions (12 contributors from 7 countries) to provide a definitive look at the…
Are you publishing quality content?
Perhaps it’s because the Winter Olympics started this week, but I’ve been thinking a lot lately about high performance and quality. Naturally, this leads me…
The Content Personalization Myth
The scene: It’s week nine of a three-month build cycle and the beta version of the website has just been presented. An executive stakeholder raises…
CMS Expo: Busting Web Experience Management Myths
Although there was fierce competition in the 2pm time spot, including Michael Silverman’s talk on Capturing Community (which I wanted to see), there was a…
CMS Expo – Babe in the Big City (or, babe in a sea of dev dudes)
I had an interesting exchange with fellow content strategist and CMS Expo veteran, David Skarjune (@skarjune), on the way up to the post-lunch sessions: As…
Making Content Strategy Work: Author Interview with Margot Bloomstein
Here at the CMS Myth we love to remind people that interactive success has less to do with your CMS technology and far more to…
Web Experience Management in Drupal
One of the sessions I eagerly anticipated at this week’s DrupalCon was Acquia‘s Jay Batson speaking on “Assembling a Drupal Web Experience Management Powerhouse.” Web…
The Red Sox’ spring of dis-‘content’
It’s late February, so here in Boston that means our beloved Red Sox are at spring training in Ft. Myers, Florida. It’s a special time…
CMS vendor match game – we have a winner!
When the Gilbane Content Management conference came to Boston last week, we tossed out a challenge. I gathered positioning statements from 10 vendors who were exhibiting…
Let’s play the CMS vendor match game!
During our web content management selection work, invariably we get asked, “How many CMS systems exist in the world?” It’s a very Zen-like question, kind…