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Marketing

The web is the hub for marketing and content management plays a critical role in making it all work. From SEO, to landing pages to marketing optimization, a smart CMS can make all the difference.

Content Strategy and Content Marketing Myths and Musings

By Katie Del Angel • March 12th, 2014 • Marketing, Strategy

Earlier this month, the Content Strategy Forum published an article of epic proportions (12 contributors from 7 countries) to provide a definitive look at the…

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Are you publishing quality content?

By Jake DiMare • February 11th, 2014 • Analytics, Content, Marketing

Perhaps it’s because the Winter Olympics started this week, but I’ve been thinking a lot lately about high performance and quality. Naturally, this leads me…

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The Content Personalization Myth

By Jake DiMare • September 20th, 2013 • Content, Marketing, User Experience

The scene: It’s week nine of a three-month build cycle and the beta version of the website has just been presented. An executive stakeholder raises…

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CMS Expo: Busting Web Experience Management Myths

By John Eckman • May 9th, 2012 • Events, Marketing, Strategy, User Experience, Vendor Selection

Although there was fierce competition in the 2pm time spot, including Michael Silverman’s talk on Capturing Community (which I wanted to see), there was a…

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CMS Expo – Babe in the Big City (or, babe in a sea of dev dudes)

By Katie Del Angel • May 9th, 2012 • Events, Interview, Marketing

I had an interesting exchange with fellow content strategist and CMS Expo veteran, David Skarjune (@skarjune), on the way up to the post-lunch sessions: As…

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Making Content Strategy Work: Author Interview with Margot Bloomstein

By David Aponovich • March 22nd, 2012 • Events, Interview, Marketing, Strategy

Here at the CMS Myth we love to remind people that interactive success has less to do with your CMS technology and far more to…

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Web Experience Management in Drupal

By John Eckman • March 22nd, 2012 • Analytics, Events, Marketing, Technology, User Experience, Vendor Selection, Video

One of the sessions I eagerly anticipated at this week’s DrupalCon was Acquia‘s Jay Batson speaking on “Assembling a Drupal Web Experience Management Powerhouse.” Web…

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The Red Sox’ spring of dis-‘content’

By David Aponovich • February 22nd, 2012 • Marketing, Uncategorized

It’s late February, so here in Boston that means our beloved Red Sox are at spring training in Ft. Myers, Florida. It’s a special time…

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CMS vendor match game – we have a winner!

By David Aponovich • December 6th, 2011 • Events, Marketing, Uncategorized

When the Gilbane Content Management conference came to Boston last week, we tossed out a challenge.  I gathered positioning statements from 10 vendors who were exhibiting…

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Let’s play the CMS vendor match game!

By David Aponovich • November 29th, 2011 • Events, Marketing, Uncategorized, Vendor Selection

During our web content management selection work, invariably we get asked, “How many CMS systems exist in the world?” It’s a very Zen-like question, kind…

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