From the category archives:

Marketing

The Mythbusters are going to where the CMS action is to bring you reporting from the field.

CMS vendor match game – we have a winner!

When the Gilbane Content Management conference came to Boston last week, we tossed out a challenge.  I gathered positioning statements from 10 vendors who were exhibiting at  Gilbane. I scrubbed the company names, leaving the guessing game to the CMS Myth readers as to who they belonged to. The challenge sought the first person to identify [...]

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Let’s play the CMS vendor match game!

During our web content management selection work, invariably we get asked, “How many CMS systems exist in the world?” It’s a very Zen-like question, kind of like asking, “How many stars are up in the sky?” The honest answer to both questions is: many, and each one is a little different from the other. But [...]

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Rethinking Online Video Content Management

A couple of weeks ago CMS Myth attended the 2011 FutureM conference in Boston/Cambridge, MA. The event kicked off with a well attended Higher Ed panel moderated by none other than head CMS Mythbuster and ISITE Design Chief Strategy Officer, Jeff Cram. The official title of the panel was  “Beyond the University Website: The Future of [...]

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Welcome Two New CMS MythBusters

It’s not every day we hand out CMS MythBuster capes around here (never mind let folks in on the secret handshake). But we’re thrilled to introduce two new contributors to The CMS Myth blog, each of whom has a strong background in the intersection of digital strategy and web content management – something the world [...]

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Stop the RFP Silly Season for Web Projects

They’re at it again. I’m talking about the RFP (request for proposal) crazies, whose idea of a good time involves searching for a digital agency by casting the biggest net they can find: the dreaded “blind RFP” – wherein a request for proposal is sent to many contenders, often without rhyme or reason. And, often, [...]

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Confab Content Challenge: This Sign Needs Your Help

We’ll admit it: The content strategy bug has bit us, what with all the action happening in Minneapolis this week at the Confab content strategy conference. So you’ll forgive us for straying off our CMS themes for a bit. This week, we’re all content strategists. Truth be told, all the talks, tweets, slideshares and side [...]

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The CMS Myth Lands at Confab 2011

The CMS Myth pulls into Minneapolis this week for the inaugural Confab content strategy conference. My colleague Jeff Cram, of the CMS Myth and ISITE Design, speaks Tuesday at 11:30 on “Learning to Love Your CMS.” (More on Jeff’s talk in a minute.) What a conference it’s shaping up to be. Long since sold out (and [...]

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CMS Wisdom from the Trenches

Sometimes, if you want to hear the unvarnished truth about web content management, you just have to go directly to the source. No, we’re not talking about the web CMS vendors (who all tend to wear the same set of rose colored glasses). We’re talking about the content creators, website administrators, site developers, web marketing [...]

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Pain-Free CMS, UX Wisdom and Measurement Magic at Gilbane Boston

The CMS Mythbusters here at ISITE Design have our bags packed and are ready to take the not-so-long trip across the Charles River to the Gilbane Boston 2010 Conference this week. If you’re going, look us up: we’ll be holding court on Wednesday and Thursday (Dec. 1-2) at our ISITE booth in the Expo Hall, where [...]

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Introducing the Home Page GM

We’ve written a lot here at the CMS Myth about how senior execs must be tuned in to their company’s digital strategy, and not just offer lip service. It requires an organizational shift in mindset. It needs a real budget commitment. And it needs the right people in new positions to make an impact and [...]

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