From the category archives:

Marketing

The web is the hub for marketing and content management plays a critical role in making it all work. From SEO, to landing pages to marketing optimization, a smart CMS can make all the difference.

Ready to find a new web CMS?

The CMS-focused website Fierce Content Management asked me this month to write up my 2010 advice for finding a web content management system. (Hat-tip to FierceCM editor Ron Miller for inviting me to contribute; his site and newsletter are must-reads for anyone tuned into content management.)
My advice rolled up several of the key ideas [...]

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Who will provide your business social apps?

The emergence of social media apps for business, a.k.a. Social Business Software (collaborate, chat, follow, feeds) is turning into an exercise in convergence, as in: where will your social media apps converge with your other content-centric apps?
The larger question is quickly becoming: who will (or should) eventually provide your social media tools and applications? Your [...]

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Gilbane Boston 09: Focus on Content, Collaboration and Customers

In the CMS world, December on the horizon also means the Gilbane Content Management Conference is coming quickly to Boston. And, we’re proud to say, The CMS Myth is an official media sponsor for the December 1-3 event at the Westin Copley Hotel.
Myth followers are entitled to a $200 event discount; simply use [...]

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CMS Marketing Suites: Sweeter in 2010?

With 2010 closing in, here’s one Web content management trend bound to make our predictions list for next year: You will tire of CMS vendors trying to sell you on their integrated marketing suites.
It’s easy to see the future when it’s happening now. This week alone, I count at least three CMS vendors pitching webinars, [...]

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Two Years On: Still Puncturing Myths & Taking Names

We started the CMS Myth two years ago, riding into the Boston Gilbane Content Management Conference wearing our white hats, guns blazing (sort of), and raising the alarm against an epidemic of poorly planned and ultimately failed web content management projects.
That’s pretty much been our focus for the past 24 months: take the combined 50+ [...]

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The intersection of web marketing and CMS

If we've said it once here at The CMS Myth blog we've said it twice: CMS is a technology, while content management is a discipline (hey, it's even a way of life  … for some people). Knowing the difference is especially relevant to web marketers, since they're the ones who need to fly the marketing flag and [...]

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Are CMS vendors selling to marketers or building for marketers?

Folks in the world of web content management can likely agree that marketers are taking more ownership of the web – if not total ownership in many cases.
CMS vendors have largely made the shift to speak more directly to the needs of a marketer.This is happening with the website messaging, marketing-friendly feature lists and solution-selling [...]

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Content Marketing: Become the Media

It’s the Web 2.0 Era where transparency and ‘non-selling’ rules the day – call it the era of ‘Un-marketing’ – so what’s a marketer to do? For more and more successful companies, killing them with content (good content!) is the answer.
Today at Web Content 2008 here in Chicago, Joe Pulizzi at Junta 42 (prior profession: B2B/trade [...]

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Managing Website Optimization

The promise of web content management is to enable the ongoing maintenance and optimization of a website. The worlds of marketing optimization and CMS are quickly colliding backed by vendor consolidation, integrated product suites, and more sophisticated end user adoption.
I recently wrote an article on the risks of optimization called Juicing the Brand. I [...]

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Getting Jiggy with Technorati

We're getting serious with this blog. So serious, we registered it with Technorati. Which requires you to post a link to your Technorati profile so you can "claim" it. Lookout world – here come the CMS Mythbusters.

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