It’s not every day we hand out CMS MythBuster capes around here (never mind let folks in on the secret handshake). But we’re thrilled to introduce two new contributors to The CMS Myth blog, each of whom has a strong background in the intersection of digital strategy and web content management – something the world [...]
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In the run-up to Confab 2011, the CMS Myth asked a few questions of Margot Bloomstein of Appropriate Inc., whose talk on Monday at 4:30 is “Message Matters.” The interview is below. Define Content Strategy in 16 words or less. Planning for the creation, aggregation, expiration, and governance of useful, usable, appropriate content in an experience. [...]
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