From the category archives:

Governance

Too few people are talking about what it takes to manage and govern a successful CMS project and web platform.

14 ways to keep the pedal to the metal post launch

Part four of four in a series on the post launch paradigm

By now you’re hopefully on board that a website is not a project.
So, what can you do to keep momentum after the dust settles from a big website launch? Here are 14 ideas to get you started. Long time readers may recognize a few [...]

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Your website is not a project

This is the first post in a four part series on the post launch paradigm.

There is no start, middle or end to a website. Yet we still operate in a project-based mentality when managing a web channel.
The success of your website and CMS depends on you breaking this habit.
Here’s how most of the [...]

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The Post Launch Paradigm

More than two weeks have passed since I spoke at J.Boye 2010 in Philadelphia on The Post Launch Paradigm with Lou Rosenfeld and Jeff MacIntyre. Our presentation was so hot, the fire alarm went off one slide into my bit. Unfortunately, that’s not a joke.
An ill timed distraction, but the building was in fact not [...]

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Does your web governance have teeth?

I made a game time decision at J.Boye to attend Christine Pierpoint’s web governance talk over the Future of Web Content Management by Tony Byrne. Hopefully someone is taking notes on Tony’s session.
Most of you probably know of WelchmanPierpoint by now.
Christine and company have been on the front lines advocating for web strategy and governance [...]

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CMS World Evolves at Gilbane San Francisco

Content management technology, evolving and morphing continually over the past decade, shows no signs of slowing down. (It’s like they say about the weather here in New England: give it a few minutes and it’ll change.)
You need either a CMS Sherpa to guide you through the morass of products, pitches, platforms and promises – or [...]

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Is CMS the Jan Brady of the C-Suite?

Organizations working toward web content management success often struggle with a management disconnect. CxOs are too busy driving the business to care about the nuts and bolts of the web or how it’s all governed. Meanwhile, folks in the trenches – marketing, IT, brand people – are doing heroic work, but often without the upper [...]

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Stop letting people use your CMS

Seth Gottlieb at Content Here is on a roll lately with some great thinking.
His post on The Myth of the Occasional CMS User was timely based on some conversations we’ve been having around the office. There is a lot to unpack in it, and of course anything with Myth in the title catches our attention.
Seth [...]

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What can three wise web monkeys teach us about CMS?

I’m in muggy Orlando for a few days to present at Synergy09, Ektron’s world-wide user conference. By good fortune, I sat next to web operations guru Lisa Welchman at lunch, and then caught her keynote on ‘the three wise web monkeys.’
I find myself nodding along to pretty much whatever Lisa says, and today was no [...]

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Two Years On: Still Puncturing Myths & Taking Names

We started the CMS Myth two years ago, riding into the Boston Gilbane Content Management Conference wearing our white hats, guns blazing (sort of), and raising the alarm against an epidemic of poorly planned and ultimately failed web content management projects.
That’s pretty much been our focus for the past 24 months: take the combined 50+ [...]

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CMS post-launch lessons for improving your website

The road to a web content management implementation in tandem with a website redesign can be long and rocky. So it’s not wonder there’s usually a palpable sense of relief when your site goes live with CMS at the center of your content efforts, website user experience, and your online marketing and sales initiatives.
But avoid going [...]

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