From the category archives:

Analytics

Defining success, implementing analytics technology and optimizing the site all factor into CMS success.

CMS Marketing Suites: Sweeter in 2010?

With 2010 closing in, here’s one Web content management trend bound to make our predictions list for next year: You will tire of CMS vendors trying to sell you on their integrated marketing suites.
It’s easy to see the future when it’s happening now. This week alone, I count at least three CMS vendors pitching webinars, [...]

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Two Years On: Still Puncturing Myths & Taking Names

We started the CMS Myth two years ago, riding into the Boston Gilbane Content Management Conference wearing our white hats, guns blazing (sort of), and raising the alarm against an epidemic of poorly planned and ultimately failed web content management projects.
That’s pretty much been our focus for the past 24 months: take the combined 50+ [...]

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CMS post-launch lessons for improving your website

The road to a web content management implementation in tandem with a website redesign can be long and rocky. So it’s not wonder there’s usually a palpable sense of relief when your site goes live with CMS at the center of your content efforts, website user experience, and your online marketing and sales initiatives.
But avoid going [...]

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Managing Website Optimization

The promise of web content management is to enable the ongoing maintenance and optimization of a website. The worlds of marketing optimization and CMS are quickly colliding backed by vendor consolidation, integrated product suites, and more sophisticated end user adoption.
I recently wrote an article on the risks of optimization called Juicing the Brand. I [...]

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Content Analytics: The Great Equalizer

Those who know me often get stuck listening to me wax poetic on the value of web analytics. It’s no secret the Mythbusters are bullish on using analytics to improve the user experience and CMS deployment.  But with all the talk about metrics, it’s encouraging to hear actual examples of how organizations are using analytics to [...]

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