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Analytics

Defining success, implementing analytics technology and optimizing the site all factor into CMS success.

Are you publishing quality content?

By Jake DiMare • February 11th, 2014 • Analytics, Content, Marketing

Perhaps it’s because the Winter Olympics started this week, but I’ve been thinking a lot lately about high performance and quality. Naturally, this leads me…

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Revisiting WordPress as a CMS (Again)

By John Eckman • May 10th, 2012 • Analytics, Events, Technology, Vendor Selection

We’ve address the issue of WordPress as a CMS before here at the Myth, and my own personal take on the issue should be quite…

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Web Experience Management in Drupal

By John Eckman • March 22nd, 2012 • Analytics, Events, Marketing, Technology, User Experience, Vendor Selection, Video

One of the sessions I eagerly anticipated at this week’s DrupalCon was Acquia‘s Jay Batson speaking on “Assembling a Drupal Web Experience Management Powerhouse.” Web…

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Are you thinking about Day 2?

By Jeff Cram • June 2nd, 2011 • Analytics

Longtime readers of the CMS Myth know that we believe that your CMS is not a project.  Smart digital marketers plan for the ongoing management…

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Pain-Free CMS, UX Wisdom and Measurement Magic at Gilbane Boston

By David Aponovich • November 30th, 2010 • Analytics, Events, Marketing, Technology, Uncategorized, User Experience

The CMS Mythbusters here at Connective DX have our bags packed and are ready to take the not-so-long trip across the Charles River to the Gilbane…

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Ditch the dashboards

By Jeff Cram • June 3rd, 2010 • Analytics

Part two in a four part series on the post launch paradigm Paying attention to your web analytics is critical to post launch success. I…

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Gilbane Must-See: Molding the Customer Experience with CMS

By David Aponovich • May 18th, 2010 • Analytics, Events, Interview, Marketing, Strategy, User Experience

The Gilbane San Francisco conference hits this week, offering two days of innovation and inspiration for content management and marketing pros. Here at the CMS…

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CMS Marketing Suites: Sweeter in 2010?

By David Aponovich • October 8th, 2009 • Analytics, Marketing, Strategy, Uncategorized

With 2010 closing in, here’s one Web content management trend bound to make our predictions list for next year: You will tire of CMS vendors…

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Two Years On: Still Puncturing Myths & Taking Names

By David Aponovich • October 4th, 2009 • Analytics, Globalization, Governance, Marketing, Strategy, Technology, User Experience, Vendor Selection

We started the CMS Myth two years ago, riding into the Boston Gilbane Content Management Conference wearing our white hats, guns blazing (sort of), and…

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CMS post-launch lessons for improving your website

By David Aponovich • July 15th, 2009 • Analytics, Governance

The road to a web content management implementation in tandem with a website redesign can be long and rocky. So it’s not wonder there’s usually…

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