The CMS Myth

August 2008 - Posts

  • Life After the Redesign with CMS

    We wrote an article last month about what happens after your big website redesign project wraps up.  Large interactive initiatives can take so much effort there is often nothing left in the tank for the more meaningful ongoing work.

    This is especially relevant to web content management projects where success is likely defined by how your end users adopt the tools and manage the site moving forward. A common problem highlighted in the article involves decentralizing your content authoring to people that don't have the time, motivation or support to manage the content in the first place.

    It's a relevant read for anyone going through a large redesign project.

    Continue reading Life After the Redesign

     

     

    Posted Aug 11 2008, 08:26 AM by Jeff with no comments
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  • Vote for The CMS Myth at SXSW

    SXSWAfter attending SXSW for the past two years, we decided to toss our Mythbuster cap in the ring for a speaking spot.  The session is titled "The CMS Myth: Making Web Content Management Work." It will follow many of the themes discussed on this blog. Primarily, looking at the gap between the expectations of web content management and the reality of the implementations and aftermath. I can't think of a more perfect venue that SXSW to drive conversation around this topic.

    Here's where we need your help. The SXSW Panel Picker invites the community to vote on the sessions they would like to see. If you like the idea of our session and think it would make for a good topic at SXSW, please take a few seconds and vote for it (5 stars of course!). Take a look at some of the others as well - there are some intriguing sessions proposed! Hope to see you in Austin.

    Vote for the CMS Myth at SXSW

     

  • A Good CMS Salesperson will….

    Being a CMS vendor salesperson can be a tough gig.  Content management extends far beyond just selling software (or a hosted service) and the sales process can become long and complex.  The sales representative needs to meet with multiple stakeholders, discuss business and marketing requirements and deal with outside partners carrying their own agendas.

    Add in a monthly quota and a pressure-driven sales organization and it can get messy for prospects and vendors alike.

    So, what makes a good CMS salesperson?  We’ve compiled our wish list of qualities that vendors should strive for and prospects should expect.

    A Good CMS Salesperson Will….

    • Understand that the software (or service) they are selling only addresses a fraction of the content management problem for  prospects
    • Spend the first half of the meeting simply listening to the prospect’s business requirements and ask informed questions that go beyond licensing requirements
    • Properly set expectations on what a full implementation entails including strategy, design, development, content migration and deployment
    • Be genuinely interested in seeing the prospect succeed with CMS
    • Prepare a customized demo that addresses specific prospect needs
    • Meet with top partners and professional service groups to understand all aspects of the development process
    • Apply appropriate timeline-driven pressure and incentives to close the deal but not force the prospect into a rushed last-minute, month-ending purchase
    • Know the competitors’ solutions as well as their own
    • Offer valid points of competitive differentiation rather than blanket statements to sew fear and uncertainty
    • Stop frequently during the demo to answer questions and check in with the prospect
    • Introduce a solution partner early in the discussion if the prospect needs additional guidance and outside help
    • Proactively connect prospects with customers that have tackled similar challenges
    • Know what their CMS does not do well
    • Check back with customers after the sale and implementation
    • Be willing to recognize when their CMS is not a good fit and have the strength to walk away from the deal

    That’s a tall order, but the best CMS salespeople we’ve met have some or all of these qualities. What do you look for from a vendor representative?

    Posted Aug 07 2008, 04:45 PM by Jeff with 1 comment(s)
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  • Does Size Matter with CMS Vendors?

    With all the factors to consider when selecting a CMS, how much should the size of the CMS vendor matter?  If you are considering open source options, does it matter how large a community supports it?  In this Mythbuster’s opinion, CMS vendor size really does matter. There are some relevant questions you should ask yourself and your vendors prior to the final decision.
    • Can I get the support I need when I need it?
    • Can the company offer the professional services we might need for implementation?
    • Can the company offer the regular training I need on an ongoing basis so you can continue to add content contributors.
    • Is the vendor committed to providing ongoing thought leadership and best practices?
    • Are the online forums, portals and support areas active or a ghost town?
    • Does the vendor have a deep enough partner network with good regional options?
    • Is there a healthy and active developer community around the product?

    With the diversity of the CMS vendors, there are certainly plenty of smaller companies with solid offerings. In some cases a strong partner network can even compensate for lack of size on the vendor’s part.  But depending on the needs of your organization, the footprint of the CMS vendor can have real ramifications on the ongoing success of your implementation. There are simply economies of scale that larger vendors can offer around support, training, education, thought leadership and community support.

     

    At a recent CMS conference panel, a CEO of a large CMS vender said, "Don't focus on product, focus on service.  Any of the top vendors on the CMS Watch list can get the job done technically but can they take care of you post sale?"  As the CMS market continues to mature and the feature gaps between products close, a crucial measure of CMS products will be the service offerings, company viability and community support.

     

    We’re not saying don’t consider smaller vendors, but we do recommend going in with your eyes wide open and asking the right questions up front.