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James Gardner

James has been a marketing professional with leading organizations and their brands for over 15 years. Born in Toronto, he started his career with Procter & Gamble before earning his MBA at Northwestern University's Kellogg School of Management. Since then, James has served CxO clients as a strategy consultant with McKinsey & Company and led numerous high-performing marketing teams. His B-to-C and B-to-B expertise ranges from corporate/marketing strategy and online marketing to strategic partnerships and business development. James lives in Brookline, MA with his wife and daughter.

James Gardner
Articles by James Gardner

Calm Before the Adobe Summit Storm

By James Gardner • March 8th, 2015 • Events

We’ve arrived in Salt Lake City and are readying ourselves for tomorrow’s kick-off of the 2015 Adobe Summit. The weeklong summit gathers Adobe’s business ecosystem—from…

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Thoughts & Laughs from Gilbane Boston 2014

By James Gardner • December 2nd, 2014 • Events

We’re winding down a terrific first day at Gilbane 2014 in our hometown, Boston. With no promise of being complete or chronological, let’s revisit some…

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What Happens in Vegas Won’t Stay In Vegas!

By James Gardner • September 9th, 2014 • Events, Technology, User Experience

We’re in Vegas, baby! If you follow the world of CMS and haven’t been glued to Apple’s news all day, you surely know it’s for…

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Running First Meetings with Prospective Agency Partners

By James Gardner • July 7th, 2014 • RFPs, Vendor Selection

Part 3 of a 10 part series (The right digital agency partner can make or break your organization’s online success. And yet, unless you’re extremely…

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Ditching RFPs and Creating a By-Invitation-Only Shortlist

By James Gardner • June 12th, 2014 • RFPs, Vendor Selection

Part 2 of a 10 part series (The right digital agency partner can make or break your organization’s online success. And yet, unless you’re extremely…

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Starting Right with a Plan to Win

By James Gardner • May 7th, 2014 • RFPs, Vendor Selection

Part 1 of a 10 part series (The right digital agency partner can make or break your organization’s online success. And yet, unless you’re extremely…

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