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Jeff Cram

It’s all about the user experience according to Jeff. He combines deep expertise in web strategy, information architecture, analytics, online marketing and social media to figure out how they all factor into successful content management projects. His day job is Chief Strategy Officer at ISITE Design -- an agency he co-founded in 1997. Jeff resides in Cambridge, MA.

Tackling website migrations: An interview with David Hobbs

Website migrations are one of the most misunderstood and underestimated parts of a CMS project. Thankfully we have David Hobbs to help demystify the process. David is principle at David Hobbs Consulting, and a self described ‘Large Website Consultant’  helping clients get control of their website transformations, from strategy through implementation oversight. I met David many [...]

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Death by RFP: Don’t let it happen to you

A few months ago, a very large public university published an open RFP to re-platform its entire network of websites onto a new CMS. The RFP was posted in its state’s procurement website and an open source CMS community forum as an invitation to everyone and anyone. The name of the institution doesn’t matter, but [...]

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The ease of use myth

When looking for a new CMS, most end users agree on one thing – It must be easy to use. Easy to use. We hear those three words a lot during the CMS selection process. It seems like a reasonable expectation, but it may just be the requirement that undermines your entire project. The problem [...]

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You’ll never believe what’s included with CMS these days

I know the CMS feature wars have gone CXM nuclear, but I was shocked at what popped up in my Google Alert last week for “web content management.” As the alert clearly indicates (why bother clicking through), the AP has an exclusive report saying that elcom is bundling the lost JFK assassination tapes with its [...]

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Inside the #CXMChat tornado

CMSWire moderated a #CXMChat tweet jam this week, featuring a lively discussion with web content management folks on the role of customer experience. As CMS vendors rush to reposition their products as “web experience” or “customer experience” platforms, we’re all grappling with exactly how the big picture world of #CX all fits together. What’s clear [...]

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Internal CMS users matter (a lot)

I’m not sure what rock I’ve been hiding under, but it took a @McBoof retweet for me to discover Michael Kowalski’s blog on CMS and User Experience called CMSISH. I clearly need to get across the pond more often in my blog reading. Michael has some solid takes, including his most recent post, Hey, agile [...]

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CMS panel crashes and burns at Inbound Marketing Summit

The mythbusters have a quorum here at the Inbound Marketing Summit in Boston, talking analytics and sitting in on some of the packed sessions. Spoiler alert: Digital marketing is a hot topic. We of course attended the CMS panel featuring vendors Sitecore, Ektron, Percussion and Brideline. All smart folks and good companies we know pretty [...]

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When CMS training goes bad (and makes international news)

Adweek reported on how a reporter for The Sunday Times in Perth, Australia had some fake stories accidently go live while training on their Fatwire Content Management System. Oops is right. One of the fake stories reported that Rupert Murdoch was married for a fourth time in a shotgun wedding to one of the newspaper’s [...]

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Are you thinking about Day 2?

Longtime readers of the CMS Myth know that we believe that your CMS is not a project.  Smart digital marketers plan for the ongoing management and optimization of their digital channel. We’ve also long believed in the power of data to drive ongoing optimization. It’s always shocking to meet the number of organizations who have [...]

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The CMS project gut check

A new CMS project is like putting on a brand new pair of socks. It’s clean, fresh, and there’s an extra hop in your step as you start the project. It has that blank canvas type feeling. You’re typically rebuilding the site from the ground up and the possibilities seem limitless. The project team is [...]

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