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David Aponovich

A former 'CMS Insider,' David is relentlessly focused on the gap between vendor speak and customer adoption. In addition to keeping a keen eye on industry trends, he works with clients on the cultural and process implications of CMS that are so often overlooked. David works as a content management strategist at ISITE Design in Cambridge, MA.

Irony and Humor Drive ‘Fix this Sign’ Content Winner

During the Confab content strategy conference this May, we laid down a challenge to CMS Myth readers: help fix the message on this Jiffy Lube sign. In a marketing world where every word matters (to persuade, to engage, to compete), this sign seemed, to us, to miss an opportunity to pack a bigger punch. Located [...]

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Confab Content Challenge: This Sign Needs Your Help

We’ll admit it: The content strategy bug has bit us, what with all the action happening in Minneapolis this week at the Confab content strategy conference. So you’ll forgive us for straying off our CMS themes for a bit. This week, we’re all content strategists. Truth be told, all the talks, tweets, slideshares and side [...]

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Confab 2011 Interview: Margot Bloomstein on Why Content Strategy Matters

In the run-up to Confab 2011, the CMS Myth asked a few questions of Margot Bloomstein of Appropriate Inc., whose talk on Monday at 4:30 is “Message Matters.” The interview is below. Define Content Strategy in 16 words or less. Planning for the creation, aggregation, expiration, and governance of useful, usable, appropriate content in an experience. [...]

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Confab 2011 Interview: Rahel Bailie on Why Good Content is Good Business

In the run-up to Confab 2011, the CMS Myth asked a few questions of Rahel Bailie, founder of Intentional Design, whose talk on Tuesday, May 10, at 2 is “Good Products Deserve Good Content.” The interview is below. You say that “harnessing the potential of product lifecycle content is good business. Can you explain? Doing business [...]

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The CMS Myth Lands at Confab 2011

The CMS Myth pulls into Minneapolis this week for the inaugural Confab content strategy conference. My colleague Jeff Cram, of the CMS Myth and ISITE Design, speaks Tuesday at 11:30 on “Learning to Love Your CMS.” (More on Jeff’s talk in a minute.) What a conference it’s shaping up to be. Long since sold out (and [...]

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CMS Wisdom: Plan for Long-term Success

As a follow up to yesterday’s post on the CMS death spiral, I just found this perfect quote from a web content management sytem user in ISITE’s “CMS Wisdom Report” (name of writer withheld to protect the innocent): “The higher-ups love the concept of a CMS because it promises to do all things for all [...]

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Avoiding the CMS Death Spiral

We’re on the receiving end of a lot of calls and requests from companies that, frankly, find themselves in dire straits over their web content management software implementations post-launch. (And when I say companies, I mean the web development manager or website owner whose job is on the line over a problematic CMS project. Their [...]

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CMS Wisdom from the Trenches

Sometimes, if you want to hear the unvarnished truth about web content management, you just have to go directly to the source. No, we’re not talking about the web CMS vendors (who all tend to wear the same set of rose colored glasses). We’re talking about the content creators, website administrators, site developers, web marketing [...]

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Pain-Free CMS, UX Wisdom and Measurement Magic at Gilbane Boston

The CMS Mythbusters here at ISITE Design have our bags packed and are ready to take the not-so-long trip across the Charles River to the Gilbane Boston 2010 Conference this week. If you’re going, look us up: we’ll be holding court on Wednesday and Thursday (Dec. 1-2) at our ISITE booth in the Expo Hall, where [...]

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UX + CMS Together Again at Gilbane Boston

Here at the CMS Myth we’re thrilled once again that our ISITE Design colleague Melissa Casburn will stand up for website user experience at the Gilbane Conference on content management in Boston in a few weeks (Nov. 30 – Dec. 2). Our Cambridge/Boston-based team is looking forward to heading across the river for the event [...]

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