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David Aponovich

A former 'CMS Insider,' David is relentlessly focused on the gap between vendor speak and customer adoption. In addition to keeping a keen eye on industry trends, he works with clients on the cultural and process implications of CMS that are so often overlooked. David works as a content management strategist at ISITE Design in Cambridge, MA.

CMS vendor match game – we have a winner!

When the Gilbane Content Management conference came to Boston last week, we tossed out a challenge.  I gathered positioning statements from 10 vendors who were exhibiting at  Gilbane. I scrubbed the company names, leaving the guessing game to the CMS Myth readers as to who they belonged to. The challenge sought the first person to identify [...]

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Let’s play the CMS vendor match game!

During our web content management selection work, invariably we get asked, “How many CMS systems exist in the world?” It’s a very Zen-like question, kind of like asking, “How many stars are up in the sky?” The honest answer to both questions is: many, and each one is a little different from the other. But [...]

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Gilbane Boston 2011 Right Around the Corner

If you haven’t yet made the decision to attend the upcoming 2011 Gilbane Boston content management  conference, there’s still time left to get on board. (Use code CMSMYTH for a $200  discount on registration; the Myth is a media sponsor again this year.) Pre-conference workshops are happening on Tuesday, November 29, while the conference proper occurs Nov. [...]

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Welcome Two New CMS MythBusters

It’s not every day we hand out CMS MythBuster capes around here (never mind let folks in on the secret handshake). But we’re thrilled to introduce two new contributors to The CMS Myth blog, each of whom has a strong background in the intersection of digital strategy and web content management – something the world [...]

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CMS MythBuster Lands at EduWeb 2011

As often as we can, we like to get out and about and dispense some solid web wisdom. This week, it’s Jeff Cram’s turn. You can find him (there’s still time) if you’re at the EduWeb 2011 Conference in San Antonio, Texas. Catch Jeff’s talk on The Digital Strategy Report Card: Is Your .EDU Passing [...]

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Stop the RFP Silly Season for Web Projects

They’re at it again. I’m talking about the RFP (request for proposal) crazies, whose idea of a good time involves searching for a digital agency by casting the biggest net they can find: the dreaded “blind RFP” – wherein a request for proposal is sent to many contenders, often without rhyme or reason. And, often, [...]

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Irony and Humor Drive ‘Fix this Sign’ Content Winner

During the Confab content strategy conference this May, we laid down a challenge to CMS Myth readers: help fix the message on this Jiffy Lube sign. In a marketing world where every word matters (to persuade, to engage, to compete), this sign seemed, to us, to miss an opportunity to pack a bigger punch. Located [...]

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Confab Content Challenge: This Sign Needs Your Help

We’ll admit it: The content strategy bug has bit us, what with all the action happening in Minneapolis this week at the Confab content strategy conference. So you’ll forgive us for straying off our CMS themes for a bit. This week, we’re all content strategists. Truth be told, all the talks, tweets, slideshares and side [...]

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Confab 2011 Interview: Margot Bloomstein on Why Content Strategy Matters

In the run-up to Confab 2011, the CMS Myth asked a few questions of Margot Bloomstein of Appropriate Inc., whose talk on Monday at 4:30 is “Message Matters.” The interview is below. Define Content Strategy in 16 words or less. Planning for the creation, aggregation, expiration, and governance of useful, usable, appropriate content in an experience. [...]

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Confab 2011 Interview: Rahel Bailie on Why Good Content is Good Business

In the run-up to Confab 2011, the CMS Myth asked a few questions of Rahel Bailie, founder of Intentional Design, whose talk on Tuesday, May 10, at 2 is “Good Products Deserve Good Content.” The interview is below. You say that “harnessing the potential of product lifecycle content is good business. Can you explain? Doing business [...]

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