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David Aponovich

A former 'CMS Insider,' David is relentlessly focused on the gap between vendor speak and customer adoption. In addition to keeping a keen eye on industry trends, he works with clients on the cultural and process implications of CMS that are so often overlooked. David works as a content management strategist at ISITE Design in Cambridge, MA.

The Three P’s Changing the Face of Online Content

The Pew Research Center’s Project for Excellence in Journalism is out with fresh survey data on how Americans consume their news.
The findings have big implications for any organization for which content management and content strategy play a role in supporting, interacting with and delivering information to customers. Read: this has tentacles that reach far beyond [...]

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Ready to find a new web CMS?

The CMS-focused website Fierce Content Management asked me this month to write up my 2010 advice for finding a web content management system. (Hat-tip to FierceCM editor Ron Miller for inviting me to contribute; his site and newsletter are must-reads for anyone tuned into content management.)
My advice rolled up several of the key ideas [...]

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Who will provide your business social apps?

The emergence of social media apps for business, a.k.a. Social Business Software (collaborate, chat, follow, feeds) is turning into an exercise in convergence, as in: where will your social media apps converge with your other content-centric apps?
The larger question is quickly becoming: who will (or should) eventually provide your social media tools and applications? Your [...]

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Gilbane Boston 09: Focus on Content, Collaboration and Customers

In the CMS world, December on the horizon also means the Gilbane Content Management Conference is coming quickly to Boston. And, we’re proud to say, The CMS Myth is an official media sponsor for the December 1-3 event at the Westin Copley Hotel.
Myth followers are entitled to a $200 event discount; simply use [...]

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In CMS agency search, are you commodity shopper or strategic investor?

The web content management consulting game can be rough and tumble for both the CMS service provider and client.  Speaking from an agency perspective, we see two very different types of organizations seeking CMS services – let’s call them the commodity shopper and the strategic investor.
If it sounds as if it’s all about price, it’s [...]

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CMS Marketing Suites: Sweeter in 2010?

With 2010 closing in, here’s one Web content management trend bound to make our predictions list for next year: You will tire of CMS vendors trying to sell you on their integrated marketing suites.
It’s easy to see the future when it’s happening now. This week alone, I count at least three CMS vendors pitching webinars, [...]

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Two Years On: Still Puncturing Myths & Taking Names

We started the CMS Myth two years ago, riding into the Boston Gilbane Content Management Conference wearing our white hats, guns blazing (sort of), and raising the alarm against an epidemic of poorly planned and ultimately failed web content management projects.
That’s pretty much been our focus for the past 24 months: take the combined 50+ [...]

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CMS post-launch lessons for improving your website

The road to a web content management implementation in tandem with a website redesign can be long and rocky. So it’s not wonder there’s usually a palpable sense of relief when your site goes live with CMS at the center of your content efforts, website user experience, and your online marketing and sales initiatives.
But avoid going [...]

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Now driving CMS adoption: Customer experience

In those annual surveys about business technology purchasing plans, “web content management” invariably appears at or near the top of the “gonna buy” list. And so it appears to be the same again in 2009. One indicator: A recent Forrester report says web content management purchases will continue to grow this year despite a bad [...]

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The intersection of web marketing and CMS

If we've said it once here at The CMS Myth blog we've said it twice: CMS is a technology, while content management is a discipline (hey, it's even a way of life  … for some people). Knowing the difference is especially relevant to web marketers, since they're the ones who need to fly the marketing flag and [...]

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