Calm Before the Adobe Summit Storm


We’ve arrived in Salt Lake City and are readying ourselves for tomorrow’s kick-off of the 2015 Adobe Summit. The weeklong summit gathers Adobe’s business ecosystem—from clients and partners to analysts and end users— to discuss what’s ahead in the world of digital marketing.

The week will start slowly with Monday’s programming mostly of interest to agencies and other partners. We’ll learn about Adobe’s vision for digital marketing and how agencies like ours can help our clients succeed using Adobe’s tools.

It looks like Tuesday will start with a bang with Adobe’s CEO, Shantanu Narayeng, delivering a keynote talk about how brands are moving beyond marketing to deliver powerful brand experiences to consumers. That’s a topic near and dear to us. He’ll be joined onstage by a number of celebrity guests—including a favorite author, Michael Lewis.

We’re especially excited about Wednesday morning’s keynote exploring personal risk-taking and reinvention. We’ll meet and learn from El Capitan free climbers Tommy Caldwell and Kevin Jorgeson, bestselling author Nate Silver, Academy Award nominee Michael Keaton, and Girl Scouts CMO Sarah Gormley. The evening’s concert with Imagine Dragons promises to be fun, too!

Of course, through all this, there’s 10+ topic tracks and hundreds of speakers discussing everything from analytics and personalization to social and experience management. And a convention center hall packed with exhibitors showing off their latest and greatest tools. My brain’s hurting already.

We’re planning to depart on Friday—exhausted and energized—but we’ve already met some brave souls who are sticking around for a ski day. Good for them!

Let us know if you’ll be in Salt Lake City this week. We’d love to meet up for coffee or conversation. If you can’t be with us, tell us if there’s something you’d like us to check out for you. We’re happy to be your eyes and ears here at the summit!

About the Author
James Gardner

James has been a marketing professional with leading organizations and their brands for over 15 years. Born in Toronto, he started his career with Procter & Gamble before earning his MBA at Northwestern University's Kellogg School of Management. Since then, James has served CxO clients as a strategy consultant with McKinsey & Company and led numerous high-performing marketing teams. His B-to-C and B-to-B expertise ranges from corporate/marketing strategy and online marketing to strategic partnerships and business development. James lives in Brookline, MA with his wife and daughter.

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