CMS Myth Roundup: February 2015


Massive apologies for our cone of CMS blogging silence over the last few months. It would be easy to blame the lull on our soul crushing New England winter, but the truth is we’ve been absolutely buried helping organizations with actual work — from digital strategy and experience design to CMS planning and implementations. You know, the messy bits that give us inspiration for this blog.

We are also hard at work on some exciting news and plans for this blog and our agency. It’s going to be a fun 2015, and we’ll be keeping you posted along the way. In the meantime, there’s a lot to catch up on. Here’s some of what’s going on.

Personalization is happening (for real)

It may very well turn out 2014 was the year everyone talked about web personalization, but 2015 is when everyone starts doing it. Some positive proof points: We just launched a new global B2B website with personalization capabilities, and have several other projects underway that are directly embedding personalization into the experience and technology strategies. This is progress we weren’t consistently seeing one year ago and a positive sign that the capabilities required to plan and deliver personalized experiences are maturing.

An always evolving vendor landscape

There’s been lots of activity over the last few months on the vendor side, with Ektron and EPIServer coming together, a new 1,800+ Marketing Technology canvas from Scott Brinker, and an updated Q1 2015 Forrester Wave (free download courtesy of Sitecore) plotting the enterprise options (notably dropping Sharepoint, and adding EPIServer). It’s always good to keep tabs on the evolving vendor landscape, but longtime readers of the CMS Myth know that we’re all about what you do with the technology. We’ll continue to focus on what it takes to make web content management work as we blog in 2015.

Events aplenty: where we’ll be 

We’re fired up to be speaking alongside of Karen McGrane at re\Vision Boston next week. The topic of publishers moving from print to digital couldn’t be more relevant to the CMS Myth. There are still a few spots available if local folks want to join. Pro tip: Stick around one additional day to catch Karen and Ethan Marcotte for a full-day responsive web design workshop.

Look for us in Salt Lake City, Utah during the 2015 Adobe Summit, too. We’ll have our team there through the week taking in Adobe’s big vision for digital marketing—and partying after hours to Imagine Dragons. Will you be there? Let us know!

Shifting to warmer climates, we’re speaking with BMC Software at Intelligent Content 2015 in San Francisco March 23-25 on how we collaborated on a content-first approach for their massive B2B global redesign. BMC is generous in sharing some of the process-oriented details, and we’ll pass on as much as we can here on the CMS Myth in the coming months.

I hope you’ve circled your calendar for MarTech 2015, Scott Brinker’s second-annual gathering of marketing and technology leaders. I’m absolutely honored to be speaking this year on the topic of The Marketing Technology Myth. I’ll be applying some of the themes from this blog to the rapidly changing and colliding worlds of marketing and technology. Please do reach out if you’ll be in SF for the event.

This fall I’ll be leading a CMS Selection workshop at Confab’s first Confab Intensive event in Portland, Oregon this fall. Confab Central has been one of my favorite events over the years, and I’m thrilled they selected the Rose City (home of our HQ) for the first Intensive event.

What’s on tap for you in 2015?

We’re gearing up for a big year on the CMS Myth, sharing stories from the trenches and offering what insight we can muster up. We’d love to hear what content challenges you are wrestling with in your organization. Drop us a line with your biggest challenges and opportunities and we’ll explore those themes in upcoming blog posts.

About the Author
Jeff Cram

Jeff Cram is Chief Strategy Officer and co-founder of Connective DX (formerly ISITE Design), a digital agency based in Portland, OR and Boston, MA. As the Managing Editor of the CMS Myth, Jeff is passionate about all topics related to content management, digital strategy and experience design.

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