When Will End Users Overwhelmingly Love Their CMS?
Wrapping up day one at Gilbane 2013 I’m at a fun session called “Stump the Content Management Consultant” where the audience submits tough questions and three CMS consultants try to answer. The catch – they can’t listen to the other answers and the audience votes on the best answer. No pressure and “It depends” won’t cut it.
My question was first out of the gate (front row seat FTW) and it addressed what I feel is one of the toughest challenges for most organizations and vendors.
The question is “when will end users overwhelmingly love their CMS.”
We know that CMS hate runs deep and CMS Myth readers know we’ve documented the many reasons why this happens. I was curious if any of them thought we would ever reach the day these platforms were actually loved. While they all dodged the yes or no answer, they gave insightful answers to how we can overcome the pain.
Here’s what the three experts said:
The biggest problem is most organizations don’t treat it as a priority. Folks will love it when organizations treat it as a priority.
End users will love their CMS when two things happen. One, when the C-Suite lets end users in on the process and two, when vendors stop the race for more functionality. Nobody cares about predicative analytics. People still wake up at 2 am to push the button and publish the press release.
When a CMS finally meets user requirements. It often meets tech requirements, but there are other users and it’s those groups that need to be addressed. This includes end users, content strategists and other roles.
All of the off the cuff responses were great, but I thought Irina’s was the best and hit at the heart of several of the core issues. Author experience simply needs to be a priority at vendors and organizations need to start demanding it.
What do you think? Will we ever see the day CMS platforms are truly loved?