Best Bets at Gilbane 2013: Which Sessions I’ll be Attending

I’m here at Gilbane 2013 in Boston’s burgeoning Innovation District to hear about future of web content management. Thanks to my “Mythbuster” credentials, Gilbane was nice enough to provide me a press pass and I’ll try to live up to the role by blogging and tweeting.

This is the eighth straight year I’ve been at the event and it’s great to see the familiar faces from CMS vendors and agencies.

I’m late posting this as the morning keynotes just kicked off, but looking over the schedule, here are a few of the sessions I’m most excited about attending.

Tuesday, December 3

Scott Brinker’s keynote address Tuesday morning at 9:30 am is a great addition to the program. Blogging at Chief Marketing Technologist, Scott is one of the most insightful thinkers in the marketing and technology space and one of the writers we follow the closest at the CMS Myth. As a bonus, he is also moderating the 1:30 pm panel on Real Life Marketing Technologists.

Stump the Web Content Management Consultant Panel at 4 pm looks like a fun format and puts the focus on CMS where it should be – The implementation. Jarrod Gingras, David Hobbs and Irina Guseva and Kevin Nichols are a seasoned group of CMS pros who have piles of insight to share. I doubt you will stump them, but bet we’ll all learn a lot.

How to Make Authors and Content Strategists Happy with Acquia’s Tom Wentworth focuses on a hot (and neglected) topic. I’m conflicted that the 4 pm time slot competes with Stumping the CMS panel and it’s going to likely be a game time decision.

Wednesday, December 4       

New England Biolabs: Owning the Experience With Sitecore starts the day off at 8:30 with a case study driven presentation from one of our clients. Yes, it’s in the product section, but having seen NEB’s CMS story unfold from the trenches, it’s going to be a great talk to hear about what it really takes to get it all right.

Incorporating Content Strategy into your Project at 9:40 am with our very own CMS Mythbuster Jake DiMare and the wonderful Hilary Marsh. Jake and Hilary will focus on the real world applications of content strategy within large-scale projects with plenty of experiences from the trenches.

Your Site Needs Improvement at 11:40 am focuses on post launch issues and includes David Hobbs one of my favorite folks in the CMS. Improving the customer experience incrementally is important and not talked about as much as it should be.

Those are just a few of the sessions I’ll be attending. Where will you be?

About the Author
Jeff Cram

Jeff Cram is Chief Strategy Officer and co-founder of Connective DX (formerly ISITE Design), a digital agency based in Portland, OR and Boston, MA. As the Managing Editor of the CMS Myth, Jeff is passionate about all topics related to content management, digital strategy and experience design.

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2 responses… read them below or add one.

  1. John Eckman says:

    And for those of you in Boston for Gilbane, Hilary is also the speaker at tomorrow night’s Content Strategy New England Meetup – 6:!5pm Wednesday Dec 4th, at the NERD Center in Kendall Square. RSVP at

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