Stuck inside of Mobile with the CMS Blues Again

Content Management's Greatest Hits

For Mythbuster May, a bad pun about one of the key challenges for content managers, and one of the main themes of all the various CMS related conferences: mobile, or more accurately, multi-channel multi-device content publishing.

How often have you clicked (touched?) a link, only to be either: a) sent to the mobile version despite being on a desktop, b) sent to the “full site” version despite being on a mobile device and finding no mobile-friendly experience, c) sent to a “please download our mobile app” interrupt, sometimes with no way of getting around it to the page you requested, or d) sent to a “content not available in requested format” style page.

Our platform assumptions are getting in the way of our experiences, a feeling Bob sums up well:

Bob Dylan – Stuck Inside Of Mobile With The Memphis Blues Again from kovacsmaff on Vimeo.

The song is full of references to content that for one reason or another just can’t get its point across:

Oh, the ragman draws circles
Up and down the block
I’d ask him what the matter was
But I know that he don’t talk


Well Shakespeare he’s in the alley
With his pointed shoes and his bells
Speaking to some French girl
Who says she knows me well
And I would send a message
To find out if she’s talked
But the post office has been stolen
And the mailbox is locked

And my favorite:

Now the preacher looked so baffled
When I asked him why he dressed
With twenty pounds of headlines
Stapled to his chest

How many sites have you run across which seem to have 20lbs of headlines stapled to their chests?

The refrain reminds us all that we’ve been here before – we’re stuck in a single platform:

Oh, Mama, can this really be the end
To be stuck inside of Mobile
With the Memphis blues again.

OK, so he doesn’t actually say “with the CMS blues again” but it is what I sing every time I hear it. Now, hopefully, next time this happens to you you’ll find yourself saying (sometimes out loud) “Oh, Mama, can this really be the end . . . ”

About the Author

Formerly the Managing Director of Boston Connective DX office, John's passion for technology and the role of CMS are clear in his point of view.

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