A Wave to CMS Veteran David Aponovich

It’s been a big week in the CMS world with Forrester Research publishing its much-anticipated 2013 Forrester Wave for Web Content Management.

This research report from the venerable Cambridge-MA headquartered think tank published every year or two can move markets, make (or break) vendor reputations, and inform the CMS short lists of the Fortune 1000 set.

The byline on the 2013 report should ring familiar for longtime readers of the CMS Myth. David Aponovich was a key contributor to the 2013 edition as a Senior Analyst on the Application Development & Delivery team at Forrester.

David AponovichDavid of course was a collaborator of ours at Connective DX for almost six years as a web content management strategist and CMS Mythbuster contributor. And not just any run-of-the-mill-cape-wearing-mythbuster either. David helped create and establish the CMS Myth brand and blog five years ago after some backroom conversations at a Gilbane show out West. Any CMS insider knows the real plans for industry world domination are hatched at the hotel bar during Gilbane’s annual gathering.

In reading the Wave report this week, I realized we never gave David a proper Mythbuster sendoff on this blog when he left to join Forrester last August. Overnight, our loyal readers were left with a huge void when he got the (well deserved) tap on the shoulder from the “major leagues” and took his talents to the global technology marketplace via North Cambridge.

David’s stellar reputation in the CMS industry of course preceded his time here. He was a marketing executive at a leading CMS vendor and had numerous roles covering technology for analyst firms and publishers. And don’t get him started about his days as a good-old-fashioned beat reporter in the then thriving print newspaper industry. Talk about publishing 1.0.

Forrester is fortunate to have such a pragmatic thinker on its team. Watching the last eight months of his activity, I can already see the positive mark he’s having on their research and thought leadership.

David’s contributions to the Myth leaves a “long tail SEO-rich legacy” of nearly 50 blog posts, not to mention dozens of presentations and I’m not even going to count tweets. He was often the first responder when a reader would call or e-mail with a heartfelt story of CMS pain or breakthrough success. Being a Mythbuster is one part analyst, one part practitioner and three parts therapist.

Here are a few of my personal favorites of David’s from the archive:

  • Stop the RFP Silly Season for Web Projects: A candid look at the insanity behind the vendor/client dance orchestrated by the great wall of procurement.
  • Avoiding the CMS Death Spiral: Informed by one too many organizations reaching out for help as a last gasp of a failed CMS implementation. A blog post I still get calls about two years later.
  • CMS Wisdom from the Trenches: Primary research done by David and team on the lessons learned from more than 50 organizations that recently went through a CMS implementation.
  • CMS Marketing Suites: Sweeter in 2010: David picked up on this now red-hot trend more than three-and-a-half years ago posing questions about the merits of best of breed vs. integrated suites. The topic has come full circle as a big theme in the recent Wave report.
  • The Origins of the CMS Myth: David’s first post on the site and about as close as you will get to a founding story on how the blog got started. This post is so old you can see the fonts are all jumbled as it was ported and re-ported through a series of blog face lifts and WordPress updates. At this point we think it adds character, so we’re leaving it.

The hits of course don’t stop here. He’s continuing to blog in his new role at Forrester, backed by one of the better research groups in the business. It certainly makes our Mytbuster operations look like the minor league Toledo Mud Hens.

We’re excited to continue following David and I’m glad that we can still connect regularly to talk shop and swap stories about the industry, and of course our beloved Boston Red Sox. David will also be keynoting CMS Expo May 14-16 in Chicago where Mythbuster John Eckman is also speaking.

Raise a pint with me to thank David for his generous contributions on the CMS Myth and wish him continued success in his role at Forrester.

Cheers, David.

About the Author
Jeff Cram

Jeff Cram is Chief Strategy Officer and co-founder of Connective DX (formerly ISITE Design), a digital agency based in Portland, OR and Boston, MA. As the Managing Editor of the CMS Myth, Jeff is passionate about all topics related to content management, digital strategy and experience design.

More articles from Jeff Cram

Comments

9 responses… read them below or add one.

  1. Jake DiMare says:

    I’ll never forget when Dave gave me my CMS Mythbuster cape. His thoughtful editorial guidance and friendly demeanor is certainly missed at CMS Myth headquarters!

  2. What an amazing wrap up of David’s excellent work as a Mythbuster.

    Team Content and the CMS Mythbuster team in particular just aren’t the same without you, Davd! Great work on the Forrester Wave report — can’t wait to see more good things from you soon.

  3. What an amazing wrap up of David’s excellent work as a Mythbuster.

    Team Content and the CMS Mythbuster team in particular just aren’t the same without you, David! Great work on the Forrester Wave report — can’t wait to see more good things from you soon.

  4. To Jeff & my ISITE friends – wow, what a tribute! Undeserved and not necessary, but I am flattered beyond belief. You sure you’re talking about me? (Feels like an obit, only without the bad ending.)

    Really, keep up the good work at ISITE Design & The CMS Myth – keep on busting CMS myths and taking names and turning out winning client work. Proud to have spent 6 great years working and learning at ISITE.

    See you soon – looking forward to catching up.
    -David

  5. I am compelled to comment on any post related to a Forrester Wave :)

    I was thrilled to see David join Forrester, other than knowing the commute he was signing himself up for. I love analysts with real, practical experience in the space they cover – and both David and Stephen Powers fit the bill. I trust Forrester clients are getting a dose of the content that makes the CMSMyth blog so valuable.

  6. Bill says:

    “Feels like an obit, only without the bad ending” — hah I was thinking the same thing, I actually had to read ahead to make sure this wasn’t breaking news. A well deserved send off, David.

  7. Bill Cava says:

    “Feels like an obit, only without the bad ending” — hah I was thinking the same thing, I actually had to read ahead to make sure this wasn’t breaking news. A well deserved send off, David.

  8. Scott Liewehr says:

    Absolutely well-deserved. Always appreciated David’s insights here at the Myth. Great to see good things happen for good people. Will always appreciate his super-nice write-up of us (DCG) as well.

    Congrats David!

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