A Wave to CMS Veteran David Aponovich
It’s been a big week in the CMS world with Forrester Research publishing its much-anticipated 2013 Forrester Wave for Web Content Management.
This research report from the venerable Cambridge-MA headquartered think tank published every year or two can move markets, make (or break) vendor reputations, and inform the CMS short lists of the Fortune 1000 set.
The byline on the 2013 report should ring familiar for longtime readers of the CMS Myth. David Aponovich was a key contributor to the 2013 edition as a Senior Analyst on the Application Development & Delivery team at Forrester.
David of course was a collaborator of ours at Connective DX for almost six years as a web content management strategist and CMS Mythbuster contributor. And not just any run-of-the-mill-cape-wearing-mythbuster either. David helped create and establish the CMS Myth brand and blog five years ago after some backroom conversations at a Gilbane show out West. Any CMS insider knows the real plans for industry world domination are hatched at the hotel bar during Gilbane’s annual gathering.
In reading the Wave report this week, I realized we never gave David a proper Mythbuster sendoff on this blog when he left to join Forrester last August. Overnight, our loyal readers were left with a huge void when he got the (well deserved) tap on the shoulder from the “major leagues” and took his talents to the global technology marketplace via North Cambridge.
David’s stellar reputation in the CMS industry of course preceded his time here. He was a marketing executive at a leading CMS vendor and had numerous roles covering technology for analyst firms and publishers. And don’t get him started about his days as a good-old-fashioned beat reporter in the then thriving print newspaper industry. Talk about publishing 1.0.
Forrester is fortunate to have such a pragmatic thinker on its team. Watching the last eight months of his activity, I can already see the positive mark he’s having on their research and thought leadership.
David’s contributions to the Myth leaves a “long tail SEO-rich legacy” of nearly 50 blog posts, not to mention dozens of presentations and I’m not even going to count tweets. He was often the first responder when a reader would call or e-mail with a heartfelt story of CMS pain or breakthrough success. Being a Mythbuster is one part analyst, one part practitioner and three parts therapist.
Here are a few of my personal favorites of David’s from the archive:
- Stop the RFP Silly Season for Web Projects: A candid look at the insanity behind the vendor/client dance orchestrated by the great wall of procurement.
- Avoiding the CMS Death Spiral: Informed by one too many organizations reaching out for help as a last gasp of a failed CMS implementation. A blog post I still get calls about two years later.
- CMS Wisdom from the Trenches: Primary research done by David and team on the lessons learned from more than 50 organizations that recently went through a CMS implementation.
- CMS Marketing Suites: Sweeter in 2010: David picked up on this now red-hot trend more than three-and-a-half years ago posing questions about the merits of best of breed vs. integrated suites. The topic has come full circle as a big theme in the recent Wave report.
- The Origins of the CMS Myth: David’s first post on the site and about as close as you will get to a founding story on how the blog got started. This post is so old you can see the fonts are all jumbled as it was ported and re-ported through a series of blog face lifts and WordPress updates. At this point we think it adds character, so we’re leaving it.
The hits of course don’t stop here. He’s continuing to blog in his new role at Forrester, backed by one of the better research groups in the business. It certainly makes our Mytbuster operations look like the minor league Toledo Mud Hens.
We’re excited to continue following David and I’m glad that we can still connect regularly to talk shop and swap stories about the industry, and of course our beloved Boston Red Sox. David will also be keynoting CMS Expo May 14-16 in Chicago where Mythbuster John Eckman is also speaking.
Raise a pint with me to thank David for his generous contributions on the CMS Myth and wish him continued success in his role at Forrester.