CMS survival in higher education
I spent the last two days at eduWeb in Boston talking to higher education marketers and giving a presentation on content management survival inside EDU. The slides from my talk are below.
We know that getting CMS right is hard anywhere, and higher education brings a whole new set of challenges. Our work inside colleges and universities over the last 15 years has taught us a lot.
But we also know that they payoff is significant for organizations who figure it out. We’ve seen a growing sense of urgency from schools to get it right fueled by momentum for new roles such as content strategy, community and analytics.
The sessions at eduWeb this year buzzed about responsive design, mobile and social. I saw many more real-world examples and stories than last year. Clearly we’ve moved from aspirational to operational, and that’s exciting.
In my session, nearly a third of the room raised their hand saying they were about to embark on a major new CMS-driven project. I saw a similar response from a session today where nearly everyone in the room said they were planning a significant redesign project in the next year.
The survival theme of my presentation came out of many conversations I’ve had with higher education leaders that still feel the struggle to keep up with it all.
But survival is not enough. The smart organizations are taking a step back and figuring out how to put the people, processes and technology in place to really deliver at scale with digital.
To that end, we’ve developed CMS readiness and digital strategy consulting engagements that help organizations see the forest from the trees and develop a longer term roadmap for digital — as well as identify the right technology platforms. If you’re interested in talking about these, please drop us a line.
It was great to see so many old and new friends at eduWeb and thanks to everyone who attended the session and contributed with thoughts and questions.
If you have your own tips for CMS survival inside higher education, please leave a comment.