Trouble: Content Management’s Greatest Hits

Content Management's Greatest Hits

The latest in an occasional series about great songs interpreted as though they were about content management.

There’s a great commercial from Travelers Insurance starring a nervous white dog that can’t find a safe place to hide his bone. He tries – oh how he tries. Dog hides bone in laundry basket. Dog buries bone in yard. Dog digs it up. Dog takes the bus to the bank and puts in safe deposit box.

His nightmares are populated with cats and dogs trying to steal his prized possession.

The dog’s plucky performance is backed by the emotional lyrics of “Trouble,” the breakout 2004 song by Ray Lamontagne. In Lamontagne’s lyrics you can practically hear the mutt howling the song’s opening words – or is that the voice of a CMS project owner lamenting the fate that awaits them if this can’t-miss project doesn’t come off as planned:

Trouble, trouble, trouble, trouble
Trouble been doggin’ my soul since the day I was born

Forgive us for co-opting the song lyrics for a life lesson in content management. But the song just plain fits. Feel like trouble’s been doggin’ your soul? I thought so.

Sure, there are real challenges and fears with any CMS project, from the simplest to the most complex: Did I pick the right CMS? Did my team, or my integrator, plan correctly? Am I setting myself up for failure? Will this be *gulp* a career-ending project? The song nails it: “Worry just will not seem to leave my mind alone.”

We don’t have the data to back it up, but we’d be willing to bet CMS professionals are a “glass half empty” kind of people.

Nightmares? You got it. It’s true that it’s the rare content management project that doesn’t force you to ride an emotional roller coaster, through highs, lows and in-betweens:

Oh, trouble, trouble, trouble, trouble
Feels like every time I get back on my feet
she come around and knock me down again

But ‘Trouble’ –and we hope like your CMS project – eventually lets some sun through the clouds. In the end, the song pulls us through the despair and delivers redemption.

I’ve been saved…
by a woman
She won’t let me go
She won’t let me go now

Nothing like a little Ray Lamontagne to calm your nerves and bring you through the darkness.

I Said I love her
Yes I love her
I said I love her
I said I love…

Still, no one says you need to love your CMS. It just needs to work.

About the Author
Katie Del Angel

Formerly the Marketing Manager at Connective DX, Katie was responsible for content marketing and community building for the agency.

More articles from Katie Del Angel

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