Under Pressure: Content Management’s Greatest Hits

Content Management's Greatest Hits

Today we’re introducing a new series at the CMS Myth: Content Management’s Greatest Hits.

You may remember the Ultimate CMS Mixtape from 2010. In this series of posts we’ll extend that collection, hopefully without too many retreads. (How many greatest hits collections do you have with overlapping singles? Let’s just say I have at least 5 copies of “I Ran (So Far Away)” in my eighties collection).

First up, the classic 1981 collaboration between Queen and David Bowie: Under Pressure. (Which itself can be found on at least four greatest hits compilations, or so says wikipedia).

What does “Under Pressure” have to do with content management?

  • The lyrics arguably contain what amounts to “Lorem Ipsum” – scat singing sounds and syllables which made it into the final song but probably had the origin in early jam sessions before the content was written. Not that any CMS project would ever consider finalizing design with incomplete content . . .
  • The bass line was famously sampled and used in Vanilla Ice’s “Ice Ice Baby” without credit to Queen and David Bowie. “Stop: Collaborate and Listen” indeed. It’s important to keep track of metadata in your content migration so you don’t miss an attribution like that.

More importantly, though, the song is a reminder that we make poor decisions under pressure. Often, in a large scale content management implementation, as the deliverables pile up and the schedule gets tight, people are pushed to make difficult decisions quickly, sometimes with detrimental results.

Pressure pushing down on me
Pressing down on you no man ask for
Under pressure – that burns a building down
Splits a family in two
Puts people on streets

Don’t let the pressure of an on-time launch lead your team into making shortsighted decisions. Better to be willing to raise key issues even if it means a significant delay in project completion, if it will result in a significantly better user experience, more cohesive content strategy, or more effective and positive impact on the business goals.

Of course we’re all familiar with the syaing “Don’t let the perfect be the enemy of the good” but we also should never be afraid to “give ourselves one more chance” to get it right.

About the Author

Formerly the Managing Director of Boston Connective DX office, John's passion for technology and the role of CMS are clear in his point of view.

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