CMS vendor match game – we have a winner!

When the Gilbane Content Management conference came to Boston last week, we tossed out a challenge.  I gathered positioning statements from 10 vendors who were exhibiting at  Gilbane. I scrubbed the company names, leaving the guessing game to the CMS Myth readers as to who they belonged to.

The challenge sought the first person to identify in the comments section which vendor was associated with each statement. This wasn’t a trick question, but yeah, they all sound a lot alike. A little digging around the Gilbane site was all it should’ve taken.

Nearly a week later we now have the answers. David Clark from Technology Evaluation Centers correctly submitted the answers. He posted it in the comments under  the original post. We present it here, in all its glory, with vendors names attached to their nifty marketing and positioning statements.

As for David, he wins, as we like to say here at the CMS Myth and Connective DX, something barely worth the effort. But a fine effort it was. David, contact me at David {at} CMSMYTH dot com and we’ll arrange to send along your prize from the CMS Myth prize closet.

OK, here are the vendor descriptions, with company names attached (and links to their sites if you want to go spelunking for clarifications):

  • EndPlay is a leading SaaS provider of Web Content Management (WCM) solutions to enterprise clients in media, entertainment/education and consumer packaged goods
  • Alfresco is the leading open platform for social content management.
  • Percussion provides Web Content Management (WCM) software that helps businesses increase traffic, drive  conversion, and improve social interaction.
  • OpenText, an enterprise software company and leader in enterprise content management, helps organizations manage and gain the true value of their business content.
  • Sitecore redefines how organizations engage with their customers online, powering experiences that can sense and adapt to a customer’s needs to increase revenue and customer lifetime value and satisfaction.
  • SDL is the leader in Global Information Management.
  • dotCMS offers an enterprise-level, open source J2EE/Java web content management system — providing large organizations a rapid development platform for both commercial-grade and multi-tenant content driven web applications.
  • Ektron is a leader in Web content management software and solutions.
  • Hippo helps companies manage and access information, protect sensitive data, share knowledge, optimize collaboration and reduce operational costs through its Content Management and Portal technologies.
  • TerminalFour provides enterprise Web Content Management Systems (WCMS) and solutions to medium and large sized organisations throughout North America, Europe, Australia, New Zealand and the Middle-East.
About the Author
David Aponovich

A former 'CMS Insider,' David is relentlessly focused on the gap between vendor speak and customer adoption. In addition to keeping a keen eye on industry trends, he works with clients on the cultural and process implications of CMS that are so often overlooked. David wrote for the CMS Myth during his time working at Connective DX (formerly ISITE Design).

More articles from David Aponovich


One response… read them below or add one.

  1. Chris says:

    All you had to do was Google the tag lines.

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