I know the CMS feature wars have gone CXM nuclear, but I was shocked at what popped up in my Google Alert last week for “web content management.”

As the alert clearly indicates (why bother clicking through), the AP has an exclusive report saying that elcom is bundling the lost JFK assassination tapes with its latest CMS release. Elcom is clearly defining a blue ocean market of historical buffs interested in CMS. Gutsy move fellas.

I can see the other vendors racing to play catch-up. Unverified rumors tell us that Ektron is including a map to the lost city of Atlantis in its 8.5 documentation.

What have you guys heard?