Gilbane Boston 2011 Right Around the Corner

If you haven’t yet made the decision to attend the upcoming 2011 Gilbane Boston content management  conference, there’s still time left to get on board. (Use code CMSMYTH for a $200  discount on registration; the Myth is a media sponsor again this year.)

Pre-conference workshops are happening on Tuesday, November 29, while the conference proper occurs Nov. 30 and Dec. 1. The location this year is the Westin Waterfront Hotel, near the Boston Convention Center.GILBANE Boston 2011 logo

Members of the CMS Myth / Connective DX team will be there: yours truly, along with Connective DX’s Chief Strategy Officer and John Eckman, well known digital  strategist. We’re all based in Connective DX’s growing Boston office.  If you’re going and want to meet up for a hallway conversation or coffee (we’ll buy), ping us individually or at

Follow us on Twitter, too, during the conference: @daponovich, @jeffcram, @jeckman.

Jeff will be speaking on Thursday afternoon, 2 pm, on One Project, Three Strategies: What Teams Need to Know About Design, Development and Content Strategies for Content-driven Initiatives, with Seth Gottleib and Rahel Bailie, smart people all.

And, in a pure scheduling fluke, John will be speaking head-to-head against Jeff at 2 in a session called What is the Proper Scope of a CMS?

I’ve attended about eight or nine Gilbane Boston events in a row and, glad to say, the conference has made a healthy shift from its heavier,  pedantic content management overtones to a conference that’s much more  pragmatic, aimed at real people and real world scenarios. (Truth be told, the  speaker roster is still pretty heavy on the consultant / industry expert side  of the coin).

That said, we’re excited about the track devoted to Customers & Engagement. Websites, content management, content strategy and overall business strategy is, more than ever, directed at supporting great customer experiences. Jeff recently attended the first meeting of the Customer Experience Professionals Association (CXPA) and wrote about it for Fast Company. We think this is an important important shift in priorities that companies need to pay attention to. Content management –and the digital channel– is smack dab in the middle of the discussion.

Beyond that, look for sessions from pragmatists like Deane Barker of Blend Interactive (Don’t be Scared of  Content Migration – But be Very Prepared!), content expert Georgy Cohen from Tufts University (Social Matters) and content marketing strategist Joe Pulizzi (Day 2 Track Keynote: Content Strategy for Marketing).

And finally, we’re glad to see CMS realist  and vital content management blogger Jon Marks (aka @McBoof) flying across the pond to join this Gilbane event (Mobile Development:  App, Mobile Web, or Hybrid?

About the Author
David Aponovich

A former 'CMS Insider,' David is relentlessly focused on the gap between vendor speak and customer adoption. In addition to keeping a keen eye on industry trends, he works with clients on the cultural and process implications of CMS that are so often overlooked. David wrote for the CMS Myth during his time working at Connective DX (formerly ISITE Design).

More articles from David Aponovich


2 responses… read them below or add one.

  1. John Eckman says:

    The session title, What is the Proper Scope of a CMS?, doesn’t have quite the same ring as my original proposal title: “How Much Content Would Your Content Management System Manage If Your Content Management System Could Manage Content?: The Woodchuck Talk” but I guess it gets the same general point across. ;)

  2. Jeff Cram Jeff Cram says:

    I don’t want to overhype our panel (sadly it competes in the same time slot as my fellow mythbuster), but it includes a three act play and something special for you Justin Bieber fans. All I can say is you better have a real-life woodchuck John….

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