Inside the #CXMChat tornado
CMSWire moderated a #CXMChat tweet jam this week, featuring a lively discussion with web content management folks on the role of customer experience.
As CMS vendors rush to reposition their products as “web experience” or “customer experience” platforms, we’re all grappling with exactly how the big picture world of #CX all fits together. What’s clear is that this is a lot bigger than how we’ve traditionally framed web content management. And while the product acronyms may change, we’re going to need a much more holistic view of how organizations put the people, processes and technology together.
Here are some highlights from the hour-long discussion.