CMS MythBuster Lands at EduWeb 2011

As often as we can, we like to get out and about and dispense some solid web wisdom. This week, it’s Jeff Cram’s turn. You can find him (there’s still time) if you’re at the EduWeb 2011 Conference in San Antonio, Texas. Catch Jeff’s talk on The Digital Strategy Report Card: Is Your .EDU Passing of Failing?
His talk is an outgrowth of an article he penned for his Fast Company blog in which he asked the not-so-simple question: Why are colleges flunking web strategy 101? http://www.fastcompany.com/1694328/why-are-colleges-flunking-web-strategy-101

Web content management factors into the equation in significant and serious ways. How do you get a large institution with diverse stakeholders used to working in silos to work toward a common strategy, using common technology, in a common framework for getting things done? How do you move the institution forward? To be sure, web CMS is a part of it – but not the only part. Jeff’s talk will get the the heart of why so many higher ed initiatives fail to attain their goals. And if we do say, it’s a must-see for anyone attending who wants to bring back actionable ideas for their college or university to improve what they’re doing online.

About the Author
David Aponovich

A former 'CMS Insider,' David is relentlessly focused on the gap between vendor speak and customer adoption. In addition to keeping a keen eye on industry trends, he works with clients on the cultural and process implications of CMS that are so often overlooked. David wrote for the CMS Myth during his time working at Connective DX (formerly ISITE Design).

More articles from David Aponovich

Comments

2 responses… read them below or add one.

  1. Dan says:

    Is there a link to the talk cited in this article?

    “Jeff’s talk will get the the heart of why so many higher ed initiatives fail to attain their goals. And if we do say, it’s a must-see for anyone attending who wants to bring back actionable ideas for their college or university to improve what they’re doing online. “

  2. John Eckman says:

    Dan – we have posted the deck embedded in Beyond the University Website or you can find it directly on slideshare: Digital Strategy Report Card.

    Unfortunately I don’t believe recordings are available for Eduweb talks.

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