Are you thinking about Day 2?

Longtime readers of the CMS Myth know that we believe that your CMS is not a project.  Smart digital marketers plan for the ongoing management and optimization of their digital channel.

We’ve also long believed in the power of data to drive ongoing optimization. It’s always shocking to meet the number of organizations who have lots of data, but don’t ever take action on it.

We want to fix that.

I’m excited to announce Day2, a new digital optimization program from our agency focused on helping organizations measure and improve their digital channel.

We believe it’s time for organizations to stop thinking from project to project and start thinking about what happens on Day 2. We’ve assembled a whip-smart team of data geeks and optimization experts to provide the tools, insights and actions necessary to drive digital lift.

And we’re looking to partner with organizations that have a lot of data, but aren’t sure what to do with it. We think the program is especially relevant to CMS-centric organizations that bought an expensive piece of software and haven’t yet harnessed its full potential.

We’re at the Optimization Summit this week in Atlanta to formally launch the program and talk with fellow marketers about their hopes, dreams and challenges with digital optimization.

We’d love to hear from you as well. Drop us a line with your Day 2 stories.

About the Author
Jeff Cram

Jeff Cram is Chief Strategy Officer and co-founder of Connective DX (formerly ISITE Design), a digital agency based in Portland, OR and Boston, MA. As the Managing Editor of the CMS Myth, Jeff is passionate about all topics related to content management, digital strategy and experience design.

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