Confab Content Challenge: This Sign Needs Your Help
We’ll admit it: The content strategy bug has bit us, what with all the action happening in Minneapolis this week at the Confab content strategy conference. So you’ll forgive us for straying off our CMS themes for a bit. This week, we’re all content strategists.
Truth be told, all the talks, tweets, slideshares and side conversations about content strategy at #Confab are letting some fresh air into the content management attic. It’s helping us to think beyond the CMS – heck, beyond the website – and observe how companies and brands are communicating with their customers (or potential customers). And also the many ways they may be missing the mark.
So Confabbers (and anyone else), a challenge. A chance to flex your content muscles in front of your peers, and that pioneer of the quick-oil-change, Jiffy Lube. I snapped this sign on 5/7/11 near my home in Massachusetts and was struck by its… plea. I get the “For Fast, Friendly Service,” but…. “Give us a chance”..?
Plaintive? Humble? Begging? We’ll chalk it up to a sincere effort by the staff at this particular garage, but what’s missing is a healthy dose of self-confidence and persuasion.
So the challenge: In the comments section below, give it your best shot to rewrite the content on the sign. Be original. Be bold. Keep it clean. Riff off each other’s work. Give us your best inspiration. Persuade us. (You can check out their content at www.jiffylube.com.) Our Official Judging Panel (@JeffCram and @daponovich) will review submissions and name winners later this week. The prize: the adulation of your peers. And we’ll forward the best entries and the background story to the fine folks at Jiffy Lube HQ. We’ll tell ‘em Confab sends its regards.
P.S. If you’re at Confab, catch Jeff’s CMS Mythbuster performance at 11:30 on Day 2 (Tues.) of Confab: Learning to Love Your CMS.