Pain-Free CMS, UX Wisdom and Measurement Magic at Gilbane Boston
The CMS Mythbusters here at Connective DX have our bags packed and are ready to take the not-so-long trip across the Charles River to the Gilbane Boston 2010 Conference this week. If you’re going, look us up: we’ll be holding court on Wednesday and Thursday (Dec. 1-2) at our Connective DX booth in the Expo Hall, where we’ll be diagnosing your CMS pain level (and giving out handy charts to take back to your teams to express the pain. Yes, when it comes to CMS, sometimes you just can’t put the discomfort into words.) Come see us; when it comes to CMS, there’s a good chance we can help cure what ails you. (And since the CMS Myth is a media sponsor, watch our blog for updates from the sessions.)
Won’t make the conference? Download your own printable version of our CMS Pain Assessment Tool so you can express yourself around the office and let the world know just how you’re feeling. (Hint: Laminate it and use an erasable marker to update it each morning.)
Beyond the Expo Hall we’re on the Gilbane speaking circuit in a big way. Thursday you can find Melissa Casburn, Connective DX’s director of user experience, co-leading the session, “How to Mold the Customer Experience,” with Sitecore‘s VP of Product Marketing Darren Guarnaccia. She’ll deliver insights into the absolutely important union between website user experience and web content management tools, giving you some best practice take-home tips that will help you maximize online customer enagement. (And success online is not just about the CMS.)
Right after that, Jeff Cram, CMS Mythbuster and Connective DX’s chief web strategist, dives into the art and science of measurement and optimization, in “Measuring the Results of Digital Marketing,” with Bret Zucker of Bridgeline Digital. Bring your questions: What does it really take to make measurement part of your ongoing web strategy? What roles are emerging to lead measurement and optimization? What are the areas of low-hanging fruit that marketers can immediately measure and address to improve their websites? You got questions? Jeff’s got answers.
If you won’t see us there, we’d be glad to hear from you online or by email. As always, questions welcome!