UX + CMS Together Again at Gilbane Boston

Here at the CMS Myth we’re thrilled once again that our Connective DX colleague Melissa Casburn will stand up for website user experience at the Gilbane Conference on content management in Boston in a few weeks (Nov. 30 – Dec. 2). Our Cambridge/Boston-based team is looking forward to heading across the river for the event and hosting our Portland-based colleague.

Melissa, ISITE’s director of user experience, held court on the intersection of user experience and content management back at Gilbane San Francisco earlier this year; she’s an expert at helping organizations (like HP and MTV) figure out the best way to use content to connect with customers in a personalized, engaging way. (You can hear an interview with her on the intersection of UX and CMS here.)

She’ll reprise the subject in the session “Putting it into Action: Molding the Customer Experience,” alongside Darren Guarnaccia, vice president of product marketing at CMS provider Sitecore, along with moderator Randy Woods, EVP of non-linear creations (Thurs., Dec. 2, 2 p.m. session in the Customers & Engagement track). Read more about Melissa and her background here.

The CMS Myth is a media sponsor of the Gilbane Conference – meaning readers are entitled to a $200 discount on online registration (discount code: CMSMyth) at the conference website.

Going to the conference? Drop us a line – we’re always looking to meet up with our Myth readers.

About the Author
David Aponovich

A former 'CMS Insider,' David is relentlessly focused on the gap between vendor speak and customer adoption. In addition to keeping a keen eye on industry trends, he works with clients on the cultural and process implications of CMS that are so often overlooked. David wrote for the CMS Myth during his time working at Connective DX (formerly ISITE Design).

More articles from David Aponovich

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