Your website is not a project

This is the first post in a four part series on the post launch paradigm.

There is no start, middle or end to a website. Yet we still operate in a project-based mentality when managing a web channel.

The success of your website and CMS depends on you breaking this habit.

Here’s how most of the web world operates today.

We parade in an army of consultants and agencies for a big budget web project only to see them scatter the second it launches.

We reassign an internal all-hands-on-deck team to build the site, only to release them to their day jobs after its complete.

We spend six figures on a new web content management system, but usually can’t justify a single full time editor.

We organize reams of web metrics and reports but rarely take action on the data.

This model only works if the web isn’t an integral part of your business. And I’m not seeing many of those companies these days.

Unfortunately it’s also the way web content management is sold. We’re still caught up on the myth that a CMS should reduce costs and that technology itself solves problems.

This myth is reinforced by the vendors–technology and service providers alike. Because the cheaper the total cost of ownership looks, the more likely you are to sign by the end of the month.

It’s time to start having a more mature conversation.

And it starts with simply understanding that your website is not a project. It’s an ongoing process that takes a sustained focus, ample resources and a culture of continuous improvement.

The day your website launches is when the real work starts.

About the Author
Jeff Cram

Jeff Cram is Chief Strategy Officer and co-founder of Connective DX (formerly ISITE Design), a digital agency based in Portland, OR and Boston, MA. As the Managing Editor of the CMS Myth, Jeff is passionate about all topics related to content management, digital strategy and experience design.

More articles from Jeff Cram


2 responses… read them below or add one.

  1. binarybasher says:

    A website isn’t a project, it consists of projects though… it may be only a few projects or it could be an unlimited list of projects… either way, I agree it shouldn’t have an end date, completion date… if it does then perhaps it’s out of date or about to be.

  2. Youre our new best friends. Great to hear someone else echo our sentiments. Keep spreading the good word.

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