The proverbial phase two
Part three in a four part series on the post launch paradigm
But hey, there’s always phase two, right?
Battle-tested web veterans let out a collective chuckle when they hear the phrase ‘phase two.’ They know it’s synonymous with ‘phase never-gonna-see-the-light-of-day.’
Why is this?
Going through a first phase website overhaul is a big undertaking. Organizations typically underestimate the effort and take heroic steps to land it successfully.
When the dust settles, the budget is gone, the team needs some R&R, and that list of stellar phase two items is a distant memory.
But here’s the catch—There’s still a phase two. It’s just not the one you imagined.
The post launch paradigm is something you often can’t imagine until you get there. Organizations enter survival mode, fighting fires, handling routine maintenance and dealing with internal politics. Some days it can be hard just to keep the digital lights on.
The savvy organizations have planned for this.
They understand a website is not a project. They have an established web governance structure and ample resources for both keeping the web operations running and investing in new strategic initiatives.
The sad part about never getting to that next phase is that those are typically the impact ideas that that will drive the business forward. They are they competitive differentiators that you plan to invest in after you’ve done the blocking and tackling.
It’s worth asking…
Was phase one even necessary?
What if phase two became your phase one?