14 ways to keep the pedal to the metal post launch

Part four of four in a series on the post launch paradigm

By now you’re hopefully on board that a website is not a project.

So, what can you do to keep momentum after the dust settles from a big website launch? Here are 14 ideas to get you started. Long time readers may recognize a few of these from Life After the Redesign.

  1. Create an editorial calendar: Set up a schedule for publishing new content and ensuring the site remains fresh. A simple spreadsheet will do.
  2. Reward progress: Find ways to have small celebrations along the way and identify top performing team members.
  3. Create ongoing releases: Determine a schedule for new releases. Consider tying it to something like the seasons (i.e. the winter release). You can’t delay Mother Nature.
  4. Communicate upstream: Keep the executive team informed and in the loop while staying aligned with the business strategy. Metrics, metrics, metrics!
  5. Document everything: Create style guides and document key processes to ensure new team members and external consultants can easily pick up where someone else left off.
  6. Build community: Get the folks who work on the web together in person for monthly or quarterly meetings to share ideas and discuss progress. Nothing beats face-to-face interaction.
  7. Solicit feedback: Send a survey to folks outside of your core team to get feedback on ideas and changes. Sure, Bob from accounting wants the site to be baby blue, but you’re bound to get some good ideas too.
  8. Schedule drop in labs: Have a reoccurring time where content contributors and CMS users can drop in for help from the web team.
  9. Review the competition: Nothing renews a sense of urgency like a competitive audit to ensure you’re keeping up with the Joneses.
  10. Test something: You don’t need expensive analytics software to conduct a simple A/B test. Pick a high priority page and test an alternative. Measure the results and report back to the team.
  11. Publish a newsletter: Send a regular communication to the team on what’s new on the site. Or better yet, create a running blog.
  12. Invite external experts: Energize your team by bringing in outside points of view on what makes a great website.
  13. Show visible progress: Proactively work to create scorecards that clearly articulate achievements and key metrics to the rest of the organization.
  14. Test with real users: Nothing uncovers the need for more fine tuning than watching real users try to use your website. Ongoing testing helps you stay user centered and sharp.

What are we missing? How do you keep momentum post launch? Leave a comment and let us know.

About the Author
Jeff Cram

Jeff Cram is Chief Strategy Officer and co-founder of Connective DX (formerly ISITE Design), a digital agency based in Portland, OR and Boston, MA. As the Managing Editor of the CMS Myth, Jeff is passionate about all topics related to content management, digital strategy and experience design.

More articles from Jeff Cram

Leave a Reply
  1. Fields marked with * are required.
  2. We will not publish your email.