CMS World Evolves at Gilbane San Francisco

Gilbane Conference logoContent management technology, evolving and morphing continually over the past decade, shows no signs of slowing down. (It’s like they say about the weather here in New England: give it a few minutes and it’ll change.)

You need either a CMS Sherpa to guide you through the morass of products, pitches, platforms and promises – or you need an event like the twice-yearly Gilbane Conference, whose spring conference hits next month in San Francisco. (For East Coasters, the Boston event usually hits right after Thanksgiving.)

If you’re looking for CMS and related tools as well as strategies for managing content, collaboration, social and other hot web topics, make your way to Gilbane May 18-20.

The CMS Myth is an official media sponsor – you get a $200 discount registering with code CMSMYTH. If you go, bring along our ultimate CMS mix tape to keep you company and set the mood.

And, congratulations to our colleague, Melissa Casburn, director of user experience at Connective DX, who was chosen to speak on “How to Mold the Customer Experience.” We’ll blog more about her presentation before the event.

The conference used to have a ponderous CMS tech slant; now it feels far more centered, with sessions targeted at marketers and social media types as much as the core CMS folks –  not a bad thing. The keynote panelists include social media leader Jeremiah Owyang of the Altimeter Group and workplace researcher and author Dan Rasmus.

Tracks cover:

  • Customers and Engagement
  • Colleagues and Collaboration
  • Content Technology
  • Content Publishing

The conference has something for everyone involved in the web, and we can get behind anything that recognizes that  CMS touches many diverse parts of web experience, marketing, technology, content strategy, social – and your overall business and marketing initiatives. We’ve said it before and it’s worth repeating: CMS isn’t just about the technology.

About the Author
David Aponovich

A former 'CMS Insider,' David is relentlessly focused on the gap between vendor speak and customer adoption. In addition to keeping a keen eye on industry trends, he works with clients on the cultural and process implications of CMS that are so often overlooked. David wrote for the CMS Myth during his time working at Connective DX (formerly ISITE Design).

More articles from David Aponovich


One response… read them below or add one.

  1. Hey David,

    Great write-up David, thanks. As you’ve captured, we’re focusing less on tech and more on the business problems being solved. In the past, even though the sessions themselves may have been business-focused, we often divided tracks by their technology category (e.g. social media vs WCM, etc.) and attendees had to choose amongst them even though their roles often demand them to be fluent across those lines. Additionally, speakers have had the challenge of engaging a mixed audience of those whose focus is inside the firewall versus those who face the challenge of engaging customers on external-facing sites. For San Francisco, we’ve organized the tracks to be a bit more role-based for the audience: those who focus on customers & engagement (external), those who deal with colleagues & collaboration (internal), those who are in the publishing space which is distinct and always well-attended, and then of course we still have a track focused on content technologies as there are a lot of subjects (e.g. CMIS, etc) which many want to hear about.

    We’re happy to have Melissa speaking. Many talk about the customer experience, or creating ‘persuasive content’, but I look forward to her willingness to pull back the covers a bit and show us how it’s done!

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