What can three wise web monkeys teach us about CMS?

I’m in muggy Orlando for a few days to present at Synergy09, Ektron’s world-wide user conference. By good fortune, I sat next to web operations guru Lisa Welchman at lunch, and then caught her keynote on ‘the three wise web monkeys.’

I find myself nodding along to pretty much whatever Lisa says, and today was no different. Us content management folks can use a healthy dose of web governance advice.

Lisa is quick to say she’s not a ‘tools person.’ Meaning she stays far away from the nitty gritty of CMS tech.

Her talk was a call to arms for the web community to drive change inside their own organizations. Lisa calls for a ‘management transformation’ to help with the current disconnect between the executive team and the web team.

Using the three wise web monkeys as a metaphor (see no evil, hear no evil, speak no evil), she rallied the crowd to speak, hear and see like an executive in the way they approach the web internally. After all, she asks the crowd, why can’t the web guru of today be the CEO of the future?

The message clearly resonated, but it may have been too much too quick for a developer-centric crowd still tinkering with the latest software release.  I’m guessing it will take a while to settle in, but it’s just a matter of time.

We deal with a lot of governance issues here on The Myth, but these discussions need to be happening at a higher level than CMS. A grassroots web strategy revolution can start to affect change, but the C-suite needs to get far more web-smart and begin treating the web as an integrated part of their business, not a specialty discipline within marketing.

The good news is that a CMS project is usually the by-product of a larger organizational change and shifting web strategy.  It’s perfect timing to start changing the culture inside your organization.

So let’s get to is, shall we?

About the Author
Jeff Cram

Jeff Cram is Chief Strategy Officer and co-founder of Connective DX (formerly ISITE Design), a digital agency based in Portland, OR and Boston, MA. As the Managing Editor of the CMS Myth, Jeff is passionate about all topics related to content management, digital strategy and experience design.

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Comments

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  1. Mark Cline says:

    I was also at the conference and agree with you that her comments really struck a chord with most of the audience. I think even as consultants, we sometimes focus on who is asking for the proposal, but not who will be reading and/or making the final decision and as such sometimes make it more difficult for the project to be approved.

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