Is interest in content management declining?

It feels like content management is alive and well, but a quick look at Google Trends indicates that search demand for content management has been on a steady decline over the last five years.

According to Google, search interest for  “content management” is down roughly 75% from five years ago.


A similar trend is apparent for “web content management


So what do you think? Are people simply searching on different terms now? Is demand for content management technology truly down?

Leave your thoughts below.

About the Author
Jeff Cram

Jeff Cram is Chief Strategy Officer and co-founder of Connective DX (formerly ISITE Design), a digital agency based in Portland, OR and Boston, MA. As the Managing Editor of the CMS Myth, Jeff is passionate about all topics related to content management, digital strategy and experience design.

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6 responses… read them below or add one.

  1. Tony Bailey says:

    I don’t think it’s a matter of declining interest as much as it is an increase in experience.  As any space matures, fewer people will be seeking general information on Google using a general search term like Content Management.  I would imagine that if you were to dive into disciplines (or features and functions) of content management, you’d see a somewhat inverse relationship with the overall term.

    When we talk with clients, there is less of a need to give a "state of the industry" or "trends and topics" type presentation as everyone is well versed in this area.  Where we spend more time is talking about topics like eBusiness governance models, managing emerging media or better integration with eCommerce.

    Tony Bailey

    Twitter: @tony_bailey

  2. Jen Norris says:

    I agree with Tony. Content Management is now baseline functionality for any modern website. It is still clearly a specific discipline from a development standpoint but operationally is required for any successful website.  

    A better question might be "What is the future of Enterprise Content Management?" With the emergence of some exceptional open source platforms available is it still necessary to spend 5-6 figures on enterprise CMS license?

    What are your thoughts on that?

  3. Agree with both Tony and Jen — if you look at trends for Java or PHP, you’ll see a similar trend, which I believe (hope!) is for the same reason: maturity = less random searching.

  4. Ian Muir says:

    I think it’s a combination of factors. If you look at the trends for CMS and Web CMS, they have had a slight increase over time, implying that terminology has shifted more than interest.

    Additionally, I think that developers are more reluctant to use a CMS. As a web developer, I find that CMS products are becoming featured-bloated while at the same time the tools available for faster custom develpment (MVC Frameworks, JQuery, LINQ) are improving. Unless the client specifically asks for a CMS, I don’t use one as they usually increase both development time and add the potential for bugs that are out of my control to fix.

  5. Andrew McLaughlin says:

    In the interest of showing trending graphs that go up on CMS, I offer this…

  6. I agree with the people saying that this is probably due to maturity. At the same time if you look at the terms CMS and ECM (Enterpise Content Management) those don’t show that big of a decrease:

    Workin at an open source ECM vendor, Sense/Net, we’re actually finding that opposed to a year earlier we get triple the amount of people coming by searching ecm or "content management" to our site.

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