Are you shaving the bear?

Reading Seth Godin’s Bear Shaving post yesterday, I couldn’t help but think of the CMS Myth.

As Seth explains, bear shaving is “the effort we take to deal with the symptoms of the problem instead of addressing the case of the problem.”  As in shaving a bear to deal with global warming.

This rings especially true with CMS implementations and is at the heart of the CMS Myth.

  • Dealing with lackluster content by putting in a CMS instead of developing a content strategy
  • Setting up workflow in a CMS system instead of dealing with the offline publishing processes
  • Replacing a CMS due to end user frustration instead of investing in a training program

The list goes on and on.  Before you put in that next content management system, take a step back to see if you are fixing the problem or shaving the bear.

About the Author
Jeff Cram

Jeff Cram is Chief Strategy Officer and co-founder of Connective DX (formerly ISITE Design), a digital agency based in Portland, OR and Boston, MA. As the Managing Editor of the CMS Myth, Jeff is passionate about all topics related to content management, digital strategy and experience design.

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