The intersection of web marketing and CMS

If we’ve said it once here at The CMS Myth blog we’ve said it twice: CMS is a technology, while content management is a discipline (hey, it’s even a way of life  … for some people). Knowing the difference is especially relevant to web marketers, since they’re the ones who need to fly the marketing flag and advocate for their needs when the CMS technocrats start planning your next-generation website platform.

Said another way, when it comes to CMS one person’s “technology tool” is another’s “marketing solution”.

If this all sounds familiar to the marketers out there, consider this an invitation to a BtoB Magazine webinar I’ll be participating in this Thursday, Jan.15, at 2 Eastern/11 Pacific. “What Does Content Management Have to Do With Marketing?” addresses how and why content, and content management technology, is such an important tool in the web marketer’s efforts, and how you can bring that perspective to your internal discussions. I’ll bring the Connective DX/CMS Myth point of view to a discussion with Ellis Booker, Editor of BtoB, and Rob Rose, VP at on-demand CMS provider CrownPeak.

About the Author
David Aponovich

A former 'CMS Insider,' David is relentlessly focused on the gap between vendor speak and customer adoption. In addition to keeping a keen eye on industry trends, he works with clients on the cultural and process implications of CMS that are so often overlooked. David wrote for the CMS Myth during his time working at Connective DX (formerly ISITE Design).

More articles from David Aponovich


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  1. Amanda Shiga says:

    Hi David, I’m interested to know whether you have posted this webinar (or slidedeck) anywhere? Thanks.

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