Call it the CMS Myth Road Trip to welcome summer and spread the gospel of CMS strategy while we’re at it.

During the week of June 16, two ‘MythBusters’ from this blog will take the Myth cross-country to large gatherings of corporate content managers, e-marketing professionals, site managers, and others.

For some, CMS is a dirty word; for others, it’s a saving grace. Regardless of which side of the equation you’re on, you can catch Jeff Cram on the WCM Strategies for Success panel at the Gilbane Conference on Content Management in San Francisco (Thursday, June 19, 8:30 am). Jeff’s focus: how to avoid CMS debacles.

The day before, on June 18 at 10:15 am at the (sold-out!) Web Content 2008 Conference at the UBS Center in Chicago, I’ll speak to web pros on the core themes of this blog in a session called The CMS Myth: Why Web Content Management Projects Fail and What You Can Do About It.

We haven’t yet divined why the organizers of Chicago’s Web Content 2008 decided to overlap with Gilbane San Francisco. But it goes without saying: if you’re planning to hit either of these events, let us know.