CMS and the Expanding e-Marketer’s Toolbox

There's no doubt that the Web's reach has made life more exciting  for online marketing pros. (Whether the job is harder or easier today… we'll leave for another time.) This is especially true if you have a hand in your organization's website, online strategy and execution. The tools of the e-marketer's trade have increased in sheer volume, effectiveness, usefulness and usability over the past several years. Leading to the question: What software, widgets and services should marketers be aware of in order to meet their mandates?

As always, The CMS Myth is on the forefront of this thinking. We'll be delivering a dose of reality to the complex assortment of web CMS and otherI tools of the trade. If you're in or around Boston/Cambridge, MA tomorrow, stop by the MITX Marketing Technology Series breakfast event, "Web CMS and the Expanding E-Marketer's Toolbox," from 8-10 am at 1 Memorial Drive, Cambridge. I'll be moderating a panel of illustrious web leaders who provide website tools, services, solutions and thinking for e-marketers. Here's the multidisciplinary lineup (and their POV):

  • Seth Miller, Founder & CEO, Miller Systems,, “The Web Tools and Technology Integrator”
  • Russell “Rusty” Williams, VP Marketing and Business Development, Prospero Technologies., “The Social Media Enabler for a Web 2.0 World”
  • Bill Cava, CTO, Ektron Inc. “Web Content Management Software Innovator with e-Marketing/Web 2.0 Slant”
  • Brian Halligan, Founder and CEO, HubSpot, “Internet Marketing Software Challenger to the Status Quo."  
  • Tony White, Lead Web Content Management Analyst, Gilbane Group, “Veteran Web Content Technology Observer and Analyst”

At the core of this event is the theme: What's a marketer to do when confronted with so many e-marketing tool options for "traditional" CMS software vs. stand-alone apps vs. lightweight solutions vs. free and paid services? Is an all-in-one solution best? But what about the growing crop of best of breed tools that address things like social media? What's the best approach to this and many other challenges?

If you can't make the event, we'll surely blog about it here. We expect a lively discussion. Stay tuned.


About the Author
David Aponovich

A former 'CMS Insider,' David is relentlessly focused on the gap between vendor speak and customer adoption. In addition to keeping a keen eye on industry trends, he works with clients on the cultural and process implications of CMS that are so often overlooked. David wrote for the CMS Myth during his time working at Connective DX (formerly ISITE Design).

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