Web 2.0 Jumps the Shark

Two years after everyone (at least everyone in the Web world) began talking about “Web 2.0,” this most overused of terms may have finally, mercifully, worn itself out this week, at least as far as it’s used in the content management community.  


At the Content Management Professionals (CM Pros) summit in Boston on Monday, no fewer than six sessions had “Web 2.0” in their titles (“Next Generation of Web Content Management with a Dash of Web 2.0”) and the common themes of wikis, blogs, and social media were peppered through most of the other sessions. There was even a keynote on “Internet 3.0.”


And at the Gilbane Conference on Tuesday and Wednesday (continuing today), the Web 2.0 buzzword was omnipresent; you could hear it being discussed in conference sessions, around lunch tables, and in hallway conversations. Nearly each of the 70+ vendors have some variation on the theme to discuss with you.


The ironic part: two years after the seminal article by publisher Tim O’Reilly in which he loosely described Web 2.0 as a raft of new applications, sites and philosophies (blogs, Wikipedia, Flickr, tagging), the definition has become looser still. About the only thing people agree on is that it represents better practices on the web — better tools and ideas for using the web to communicate, interact and build useful applications.


Not to be denied, “Enterprise 2.0” is now capturing the imaginations of the masses. What is it? Take all that stuff that was in Web 2.0 in consumer-focused things like Flickr photo sharing and Facebook. Now apply it to business. It’s anyone’s guess how long that term will stick around.



About the Author
David Aponovich

A former 'CMS Insider,' David is relentlessly focused on the gap between vendor speak and customer adoption. In addition to keeping a keen eye on industry trends, he works with clients on the cultural and process implications of CMS that are so often overlooked. David wrote for the CMS Myth during his time working at Connective DX (formerly ISITE Design).

More articles from David Aponovich

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