We decided it was time to take this CMS Myth show on the road. We gathered 35 marketing, business and IT professionals at the historic Benson Hotel in Portland Oregon last week to discuss the myth over lunch.
We filled the 35 slots within a few days of announcing the event. I suspected it could be for the free lunch (which was spectacular), but the discussion at the event even topped the fajitas. Folks were engaged, interested and invested in figuring out how to make CMS work in their organization. It validated the void in the marketplace for these frank discussion on the treacherous gap between CMS expectation and reality.
David and myself did a 50 minute presentation on the CMS Myth and highlighted six core challenges (and opportunities) to successfully deploying a CMS. Aside from a Colorado Rockies fan razzing me about my Red Sox affiliation (last laugh: me), we had some interesting questions from the audience. They included:
What exactly is enterprise content management?
How does knowledge management and web content management intersect?
What role does search play in CMS?
How do I integrate social media with my CMS?
What is the right internal organizational structure to support our CMS and website?
Special thanks to Steve Gehlen and the Internet Strategy Forum for helping to co-promote the event. As we get rolling with the blog, we’re hoping to take this show on the road to other cities. E-mail me if you’d like to see it in a venue near you (lunch is on us).